Yu-Jen Chuang

Yu-Jen Chuang is a researcher at the Chair of Electronic Commerce, Department of Marketing, Goethe University Frankfurt, affiliated with the Graduate School of Economics, Finance, and Management (GSEFM). He is pursuing his doctorate in economics under Prof. Bernd Skiera.

Education:

• Bachelor's Degree in Economics (joint program), National Taiwan University and City University of Hong Kong
• Master's Degree in Economics, University of Mannheim

Research Interests: Yu-Jen focuses on digital economics, economics of innovation, applications of blockchain and artificial intelligence, and online advertising. His work bridges theoretical economics with practical digital technology advancements.

Awards:

• GSEFM Best Student Award (2023)

Contact:

• Email: chuang@wiwi.uni-frankfurt.de
• Phone: +49 (0)69 798 34565
• Office: Room 1.202, RuW Building, Westend Campus, Theodor-W.-Adorno-Platz 4, D-60323 Frankfurt am Main