معرفی
Joseph Johnson is an Associate Professor in the Marketing department at the Miami Herbert Business School, University of Miami. His research spans multiple domains of marketing with a particular focus on the intersection of artificial intelligence and marketing strategy, demonstrating significant scholarly productivity with publications from 2017 through 2023.
Professor Johnson's research interests include:
- Marketing Strategy and Business Turnaround
- Artificial Intelligence Applications in Marketing
- Healthcare Service Quality and Patient Satisfaction
- International Business Expansion Strategies
- Mutual Fund Advertising and Consumer Perception
- Organizational Process Optimization
- Social Media and Multimedia Content Analysis
His publication record reveals a consistent trajectory toward integrating advanced analytical methods with traditional marketing challenges. Johnson has published extensively on applying predictive analytics to email marketing effectiveness, healthcare service quality improvement, and organizational process efficiency. His work bridges theoretical marketing concepts with practical business applications across diverse industries including finance, healthcare, and international business, with several publications appearing in top-tier journals such as Journal of the Academy of Marketing Science and Marketing Science.
Johnson's research has garnered attention across academic and professional platforms, with his publications being referenced in patents and discussed on social media and news outlets. His collaborative approach is evident through co-authorship with researchers from healthcare, computer science, and neuroscience fields.
