Kaisa Lundمشاهده پروفایل
مدرس ارشد
Kaisa Lund is a Senior Lecturer in Marketing at the School of Business and Economics , Linnaeus University. Her teaching focuses on sensory marketing, digital marketing, scientific methods, and bachelor theses supervision. Research Interests: Consumer information processing Judgment and decision making Branding Sensory marketing Retail atmospheric strategies Food and health marketing Scientific Awards: Finalist, Journal of the Academy of Marketing Science Best Paper Award (2019) Award for Best Paper in 'Food and Health' Track at the AMA Winter Conference (2018) Industry Collaborations: Extensive experience with Beiersdorf AG (Nivea producer) and ICA (Sweden's leading food retailer). Has presented to executives at IKEA, Beiersdorf AG, ICA, and the Swedish Marketing Confederation. Media Coverage: Research (notably in the Journal of the Academy of Marketing Science) has been featured in over 100 outlets including New York Times , Washington Post , Newsweek , and Fox .







