Prof. Mark Heitmann is a Professor of Marketing & Customer Insight at the University of Hamburg Business School. He holds a visiting appointment at Nova School of Business and Economics. His research focuses on AI-driven marketing strategies, social media analytics, brand equity, and consumer decision-making. He has held academic roles at institutions including the University of St. Gallen and Christian-Albrechts-University in Kiel before joining Hamburg in 2011. Academic Career: Holds a PhD (2004) and post-doctoral Habilitation (2007) from the University of St. Gallen. Visiting researcher at Columbia University and the Max Planck Institute for Human Development. Research Interests: Applications of artificial intelligence in marketing Social media and digital transformation Ethical consumer behavior Brand self-expression and visual design Marketing technology (MarTech) innovations Key Achievements: Over 20 peer-reviewed publications in top journals like Journal of Marketing Research and Harvard Business Review . Award-winning research includes the MSI/H. Paul Root Award and IJRM-EMAC Best Article Award. Active in translating research into scalable commercial solutions through software-as-a-service ventures. Team & Collaborations: Leads a research team including M.Sc. candidates Sammar Rath, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Magdalena Heynicke. Engages in interdisciplinary projects with industry partners.
Jürgen König is a full professor at the Department of Nutritional Sciences , University of Vienna, leading the Research Professorship Specialized Human Nutrition . His work bridges psychological and physiological dimensions of eating behavior, with additional focus on population-level nutritional assessment in Austria. Academic Rank: Professor Department: Nutritional Sciences Research Focus: Hunger/satiety mechanisms, Public health nutrition, Food safety Key research themes include: Psychological drivers of eating behaviors (stress, food craving, sensory cues) Physiological regulation of nutrient homeostasis National nutrition surveys assessing dietary patterns Caloric restriction and metabolic adaptation Child and adolescent hydration/nutrition policies Recent publications highlight: Mechanistic studies on caloric restriction effects (2025) Pandemic impacts on school nutrition (2024) Global obesity/diabetes trends analysis (2024) Behavioral nudging in food selection (2024) Microbiota's role in dietary interventions (2023) Contact: juergen.koenig@univie.ac.at | Sekretariat: sekretariat.ew@univie.ac.at
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
Miguel Ángel Bernal Merino serves as a Part-Time Lecturer in the Department of Modern Philology, Translation and Interpretation at the University of Las Palmas de Gran Canaria. Concurrently, he acts as convener of the MA in Translation at the University of Roehampton in London, managing its Specialised Translation, Audiovisual Translation, and Intercultural Communication pathways since 2005. His academic profile bridges theoretical research and industry application in localization disciplines. PhD in The Localisation of Video Games, Imperial College London MSc in The Localisation of Multimedia Interactive Entertainment Software, Imperial College London Certificate in Software Localisation, University of Limerick CELTA, University of Cambridge MPhil in Lip-Synched Dubbing, Universidad de Alicante MA in Hispanic Literature, University of Rhode Island BA in English & Spanish Linguistics, Universidad de Alicante Bernal Merino's research pioneers the expansion of Translation Studies into interactive media domains. His work on video game localization examines interactivity, cultural adaptation, glocalisation, and playability, while his audiovisual translation research investigates creativity in lip-synched dubbing, subtitling, and audiodescription. He extends these frameworks into gaming-based language learning through haptic environments and multisensory reinforcement, exploring physiological aspects of multilingual cognition and polysemiotic neural networks. This multidisciplinary approach fundamentally challenges traditional boundaries in translation theory. His publication trajectory reveals evolving industry-academia integration, shifting from foundational game localization frameworks (2008-2015) toward user-centered research and educational applications (2018-2024). Recent work emphasizes measurable business impacts through quality localization, regional market adaptations, and crowd-sourced methodologies, demonstrating consistent influence on professional standards across gaming and translation sectors. Fellow of the Higher Education Academy Bernal Merino supervises doctoral research on mobile game localization, transmedia fan experiences, and historical game content translation while developing industry-academia pipelines through projects like AHRC's Media Across Borders. His funded initiatives—including Maximising ROI through Quality Game Localisation and Video Games for Language Learning—bridge theoretical innovation with commercial implementation, focusing on glocalisation strategies, interactivity metrics, and playability optimization. These collaborations connect European universities, gaming studios, and localization service providers. As chair of the IGDA Localization SIG and member of GIR Discourse, Communication and Society, he directs international forums for game localization discourse. His work with Routes into Languages promotes audiovisual media in language education, while REF-readiness collaborations enhance research excellence across European institutions through his professional network spanning industry conferences like GDC Summit and Game Global.
Professor Jagmohan S. Raju serves as the Joseph J. Aresty Professor of Marketing at the University of Pennsylvania's Wharton School, where he also directs the Wharton Co-Sponsorship of the Indian School of Business. An internationally renowned pricing expert, he has taught extensively across Wharton's MBA, EMBA, and Executive Education programs and previously served as Vice Dean of Executive Education for six years. His academic credentials include a PhD in Business, MS in Operations Research, and MA in Economics from Stanford University, complemented by an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical Engineering from the Indian Institute of Technology Delhi. Raju's research focuses on pricing strategy , retailing dynamics , and competitive positioning , with significant contributions to understanding private labels, coupon economics, and strategic channel management. His work bridges theoretical rigor with practical applications, frequently addressing real-world challenges in product launches and market competition through game-theoretic and empirical approaches. Recent publications reveal evolving expertise in digital-era retail challenges, particularly showrooming behavior, omnichannel competition, and the strategic implications of network neutrality. His scholarship consistently addresses the intersection of consumer psychology and corporate strategy across diverse sectors including pharmaceuticals, entertainment, and consumer goods. Fellow, INFORMS Society for Marketing Science (2017) Multiple Excellence in Teaching Awards (2012, 2011, 2009) Miller-Sherrerd MBA Core Course Teaching Award (2006) President of INFORMS Society for Marketing Science (2004) Marketing Professor of the Year at UCLA (1992) As an educator, Raju directs flagship executive programs including the General Management Program and Owner/President/CEO Program, while consulting for industry leaders like Johnson & Johnson, Medtronic, and Warner Home Video on pricing architecture and new product launches. His research grants and industry projects frequently examine category management dynamics and the strategic value of customer heterogeneity. He spearheads the Wharton-Indian School of Business partnership, fostering academic exchange and executive development initiatives that leverage his deep expertise in India's business landscape and global market dynamics.
Onur Varol is an Assistant Professor at Sabanci University's Computer Science Department and leads the VIRAL Lab, which focuses on computational social science, network science, and machine learning. He has affiliations with the Center of Excellence for Data Analytics. His research spans social bot detection, misinformation analysis, and online behavior modeling.
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at Northwestern University's Kellogg School of Management and Faculty Director of the Program on Data Analytics at Kellogg. He also serves as a senior science leader at Amazon, leading the Advertising Economics organization. His research focuses on marketing analytics, digital advertising, and the economic implications of artificial intelligence in business. PhD in Management Science from MIT (1996) Vordiplom in Business Engineering from University of Karlsruhe (1992) MS in Economics from University of Warwick (1991) Professor Zettelmeyer specializes in analyzing how analytics and AI transform firms, with notable work on advertising measurement, pricing strategies, and consumer decision-making in automotive markets. His publications span journals like Marketing Science, Management Science, and American Economic Review, emphasizing empirical validation through field experiments. He has received prestigious awards including the John D.C. Little Award (twice), Sales SIG Excellence in Research Award, and multiple teaching honors such as the Sidney J. Levy Teaching Award and L. G. Lavengood Outstanding Professor of the Year Award. His research frequently appears in top-tier journals and working paper series.
Sha Yang serves as the Ernest Hahn Professor of Marketing at the Marshall School of Business, University of Southern California, where she has held full-time faculty positions since 2017 after progressing from Assistant to Associate Professor roles at New York University and UC-Riverside. Her research examines interdependencies in consumer preferences, social influences on decision-making, and competitive dynamics in advertising, pricing, and platform growth. Her educational background includes a PhD in Marketing (2000) and MA in Statistics (1998) from Ohio State University, complemented by an MA in Economics (1995) and BA in International Economics (1994) from Renmin University of China. Her methodological expertise spans Bayesian methods, structural modeling, and data analytics applied to consumer behavior. Yang's research portfolio reveals consistent focus on digital marketing phenomena, with recent work analyzing cross-category spillovers in advertising, review impacts under negotiated pricing, and psychological pricing effects in luxury markets. Her publications in Journal of Marketing , Management Science , and Marketing Science demonstrate interdisciplinary approaches bridging econometrics and behavioral insights. Among her recognitions is the Marketing Science Institute Young Scholar award. She has served as Associate Editor for Journal of Marketing (2017-present) and Marketing Science (2017-2024), reflecting her scholarly impact. Marketing Science Institute Young Scholar Associate Editor, Journal of Marketing (2017-present) Associate Editor, Marketing Science (2017-2024) VP, INFORMS Society for Marketing Science Administratively, Yang served as Vice Dean and Senior Vice Dean for Faculty and Academic Affairs at Marshall School of Business (2020-2023), overseeing faculty development and academic strategy. Her current research integrates causal inference methods with media and entertainment industry applications, supported by grants from marketing research institutions.
Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen. Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award. Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever. Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.
Marco Bertini is a Professor in the Marketing Department at Esade School of Business Administration and Management , affiliated with the Institute for Data-Driven Decisions . His research focuses on pricing, marketing, and consumer behavior, particularly in low-cost strategies and decision-making frameworks. Research Interests: Bertini’s work explores pricing psychology, consumer experience, and behavioral economics. He investigates how pricing strategies influence customer trust and how friction in retail interactions can enhance engagement, with applications in nonprofit finance and food waste reduction. Articles: Recent publications highlight value-based sales, beneficiary pricing in nonprofits, and the impact of price promotions on food waste. His research spans interdisciplinary topics, integrating data-driven insights with behavioral interventions. Projects: He is a member of the JUICE research group, focusing on judgment and decisions in the marketplace, and contributes to the ESADE D3 initiative on data-driven decision-making.
Maxim Sinitsyn is an Associate Professor of Instruction in the Department of Economics at Northwestern University, where he has held his PhD since 2005. His research focuses on product pricing strategies, particularly examining price promotions, coordination of promotions for related products, and the impact of technology licensing mechanisms on market outcomes. He has explored topics such as prescheduled sales, anti-stacking royalty clauses, and the effects of horizontal mergers in promotional contexts. Education: PhD in Economics from Northwestern University (2005). Research Interests: Dr. Sinitsyn's work concentrates on strategic pricing, including how firms optimize promotions for complementary products, the role of advance planning in promotional strategies, and the implications of different licensing payment structures for market dynamics. His studies also extend to broader economic phenomena such as price dispersion in duopolies and governance trade-offs in institutional design. Advising/Grants: No specific advising or grant information is listed in the provided texts. His contributions are primarily through research publications and teaching. Labs/Teams: No affiliated labs or research teams are mentioned.
Henrikki Tikkanen is a Full Professor of Business Administration (Marketing) at Aalto University School of Business since 2004, holding the A. I. Virtanen Professorship in Consumer Research since 2017. Previously, he served as a tenured Full Professor at Stockholm University (2013–2016) and held roles at multiple Finnish universities. His research focuses on strategy, leadership, strategic marketing, and business history, with notable work on Nokia, Valmet, and Stora Enso. He has supervised over 20 doctoral students and led large-scale research projects totaling over €6 million in funding. Tikkanen also serves as Director of the DBA Program at Aalto University Executive Education and has extensive executive education and consulting experience. Education: Doctoral degree in Humanities (Business History), University of Jyväskylä (2020) Doctoral degree in Business and Economics, Turku School of Economics (1997) Licentiate and Master's degrees in Business and Economics, Turku School of Economics (1996–1995) Research Interests: Strategy, leadership, strategic marketing, business history, organizational history, and industrial networks. His work bridges historical analysis with contemporary business challenges, particularly in Nordic industries. Key Awards: Best Paper Award, BAI 2007 Emerald Best Practical Implications Award (2012) Doctoral Thesis Supervisor of the Year 2014 Grants & Projects: Led major projects funded by the Academy of Finland, Tekes, and others, focusing on topics like leadership history, B2B marketing, and organizational transformation. Labs/Teams: Involved in Aalto's DBA Program and executive education initiatives, contributing to interdisciplinary research groups across business and humanities.
Jura Liaukonyte is an Associate Professor of Marketing and Applied Economics at the Charles H. Dyson School of Applied Economics and Management within the SC Johnson College of Business at Cornell University. She holds a Ph.D. from the University of Virginia (2009). Her research focuses on the intersection of applied microeconomics, industrial organization, and quantitative marketing, with a particular emphasis on advertising content, consumer behavior, and food marketing. She has developed notable work on generic advertising, advertising as a public good, and food labeling issues. Her recent research explores topics like the impact of social media boycotts on sales (e.g., the Goya boycott study), the effects of GLP-1 medication adoption on consumer food choices, and political polarization in consumer goods. She has also contributed to understanding online shopping dynamics and the role of personalized pricing in consumer fairness perceptions. Key projects include analyzing how advertising content influences investor behavior and the effectiveness of comparative advertising in OTC analgesic markets. Her work on GMO/non-GMO labeling and CRISPR-edited food products highlights her engagement with emerging technologies' societal impacts. Liaukonyte's research has been published in top journals like Marketing Science and Management Science. She collaborates with institutions such as Numerator for consumer data insights and maintains an active presence in academic networks, including the Cornell SC Johnson College of Business Research Paper Series. Her lab focuses on data-driven analyses of consumer markets, with ongoing projects on healthiness indices and price fairness in dynamic economic environments.
Professor Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The institute is recognized as the world’s largest center for research into marketing, housing over 60 marketing scientists. He plays a pivotal role in advancing evidence-based marketing principles globally. Research Interests: Marketing Science and Empirical Generalizations Brand Growth and Customer Acquisition Advertising Effectiveness and Mental Availability Consumer Behavior and Loyalty Patterns Market Modeling (e.g., Dirichlet model) Evidence-Based Marketing Practice His recent publications reveal a consistent focus on quantifying brand performance, buyer behavior, and advertising impact. Trends in his articles emphasize the application of statistical models (e.g., NBD, Dirichlet) to understand consumer repertoires, loyalty, and the effects of advertising cessation. His work bridges academic rigor with practical marketing applications, particularly in brand strategy and media planning. Scientific Awards and Recognition: His book How Brands Grow was voted Marketing Book of the Year by AdAge readers. Recognized by Warc (2015) as one of the most influential marketing books of the past decade. Advising, Grants, and Collaborations: While specific student names are not listed, he leads a large research team and frequently collaborates with prominent scholars such as Jenni Romaniuk, John Dawes, and Robert Kennedy. His work is supported by industry partnerships and institutional funding through the Ehrenberg-Bass Institute, enabling large-scale empirical studies using real-world data. Labs and Teams: He directs the Ehrenberg-Bass Institute, which functions as a major research laboratory focused on marketing science, conducting longitudinal studies, empirical generalizations, and collaborative industry research.
Praveen K. Kopalle is the Signal Companies' Professor of Management, professor of marketing, and area chair at the Tuck School of Business, Dartmouth College. He served as associate dean for the MBA program (2015–18) and chairs the marketing area (2012–15, 2022–present). He teaches courses in retail pricing analytics, marketing concepts, and new product development. Education: PhD in Marketing (Columbia University, 1992), MBA (Indian Institute of Management, 1988), BE in Mechanical & Product Engineering (Osmania University, 1986) His research focuses on marketing , machine learning , artificial intelligence , pricing strategy , retail analytics , and new product innovation . Recent work addresses digital customer orientation, loyalty programs in the big data era, and predictive analytics in retailing. He has published in top journals like Journal of Consumer Research , Management Science , and Marketing Science . Praveen serves as departmental editor for Production and Operations Management and associate editor for multiple journals. He has held leadership roles in the INFORMS Society for Marketing Science and contributed to editorial boards of 10+ journals. Scientific Awards: 2018 Lifetime Achievement Award (American Marketing Association’s Retailing and Pricing Special Interest Group) 2015 Core Teaching Excellence Award (Tuck School) 2011 Distinguished Alumni Award (IIM Bangalore) Multiple John Little and Davidson Awards 2022 Distinguished Alumnus Award (Osmania University) His teaching spans MBA core courses ( Marketing , Statistics for Managers ) and electives ( Retail Pricing Strategy , Marketing New Products ). He also leads executive education programs and the Tuck Integrative Experiential Learning (TuckINTEL) initiative.
