جست‌وجوی استاد و پژوهشگر

Xuemei Bianمشاهده پروفایل

استاد

• Consumer Behavior
• Branding and Advertising
• Counterfeit Consumption
• +۵ مورد دیگر

Dr. Xuemei Bian is a Professor of Marketing at Northumbria University, serving as Head of the Marketing Subject Group and Convener of the Behaviour, Branding, and Digital Insights Research Group. She holds a PhD in Marketing from Eindhoven University of Technology, supported by the Retail Organisation, with a thesis on consumer decision-making regarding counterfeit products. Her research focuses on consumer behavior, branding, and advertising, particularly in counterfeiting and model features' impact on consumer perceptions. She has published in journals like Journal of Business Research and European Journal of Marketing , and her work has been featured in media such as BBC Radio and Huffington Post. Education: PhD in Marketing (Eindhoven University of Technology) MSc in Management Research Undergraduate Degree in International Business Research Interests: Two core areas dominate her work: (1) Counterfeit product consumption, including ethical considerations and brand impact, and (2) Advertising effectiveness, particularly how model attributes (e.g., body size, facial expressions) influence consumer well-being and brand evaluation. She explores cross-cultural dynamics and B2B relationships, with recent work on smart tourism and third culture kids. Media and Impact: Dr. Bian regularly contributes to media discussions on consumer behavior and counterfeiting. She advised the UK Intellectual Property Office and presented at global conferences like the Anti-Counterfeiting Group Annual Conference. Her work informs policy debates on counterfeiting enforcement and brand protection. Awards: Innovation Fellowship (2022) Best Paper Award for 'Original versus Counterfeit Patronage' (2019) Advising & Grants: Supervised multiple PhD projects on counterfeiting, branding, and smart tourism. Her grants include support from the ESRC GCRF Peer Review College. She also holds a visiting professorship at Wuhan University of Technology. Labs/Teams: Leads the Behaviour, Branding, and Digital Insights Research Group, fostering collaborative research on consumer behavior and digital marketing trends.

Roya Rahimiمشاهده پروفایل

استاد

• Digital Capacity Development
• Consumer Behaviour
• Customer Relationship Management (CRM)
• +۸ مورد دیگر

Roya Rahimi is a Professor in Marketing and Leisure Management at the University of Wolverhampton, affiliated with the Faculty of Arts, Business, and Social Sciences. She is also a Senior Fellow of the Higher Education Academy and actively involved in multidisciplinary research projects funded by organizations such as the British Council and H2020. PhD in Tourism and Hospitality (Dokuz Eylül University, Turkey, 2014) MSc in Tourism and Hospitality Management (Lulea University of Technology, Sweden, 2008) BSc in Hospitality Management (Sheikh Bahaei University, Iran, 2006) PGCE in Teaching and Learning in Higher Education (University of Wolverhampton, 2015) Roya's research focuses on Digital Capacity Development, Consumer Behaviour, CRM, Big Data/Artificial Intelligence, and Sustainable Marketing within tourism and hospitality contexts. Her work bridges academic innovation with industry practices, particularly in emerging economies and post-disaster recovery scenarios. Recent publications highlight her expertise in multi-criteria decision-making (MCDM) methodologies, sustainable tourism planning, and digital transformation. She has secured grants for projects like ELEVATE (digital upskilling for women entrepreneurs in Türkiye) and AI4LABOUR (AI-driven labor force participation). Scientific Awards & Editorial Roles: Cara Mentoring Fellowship (2022) Fellow of the Peer Review College, British Academy of Management (2021) Associate Editor of Tourism and Hospitality Insight (2023-present) Book Reviews Editor for Journal of Hospitality and Tourism Technology (2023-present) Regional Editor (Europe) for Journal of Hospitality and Tourism Insights (2015-2018) Roya founded the Marketing Research Hub (2022) and the Visiting Scholar Scheme (2015), fostering international collaboration. She chairs the 6th International MTCON conference (Istanbul, 2025) and co-led the Corporate Governance and Sustainability Research Cluster (2019-present).

Bibiana Lim Chiu Yiongمشاهده پروفایل

دانشیار

• Behavioural Studies
• Organisational Behaviour
• Management and Marketing
• +۷ مورد دیگر

Dr. Bibiana Lim Chiu Yiong serves as an Associate Professor at the School of Business, Faculty of Business, Design and Arts and Head of the Learning and Teaching Unit within the Pro-Vice-Chancellor (Academic) Office at Swinburne University of Technology, Sarawak Campus. With a PhD in Learning Sciences from Universiti Malaysia Sarawak (UNIMAS), she has established herself as a leading researcher in behavioural studies and sustainable tourism development in Southeast Asia. Her educational qualifications include: Bachelor of Business (Information Systems major) from Swinburne University of Technology Graduate Certificate in Tertiary Learning and Teaching (Higher Education) from Swinburne University of Technology Master of Science (Education Technology) from Universiti Malaysia Sarawak (UNIMAS) PhD in Learning Sciences from Universiti Malaysia Sarawak (UNIMAS) Dr. Lim's research spans behavioural studies, organisational behaviour, tourism, green technology, sustainability, leadership, and management and marketing , with significant contributions to education technology through investigations of multimedia content delivery, mobile learning applications, and social media integration in educational contexts. Her work emphasizes practical applications in Sarawak's unique socio-cultural environment, particularly in community-based tourism and digital transformation initiatives. Recent publications (2021-2025) demonstrate a strategic shift toward sustainability-focused research with increasing interdisciplinary collaboration. Her work appears consistently in Scopus Q1 journals, showing strong methodological rigor through quantitative and mixed-methods approaches. Key thematic clusters include youth consumer behaviour (food waste reduction, homestay tourism), Construction 4.0 digital transformation, and gender equity in emerging economies. Her distinguished recognition includes: 2024: Gold Award in Teaching and Learning Innovation Product Pitching Competition 2024: Outstanding Woman Researcher in Behavioural Studies (Venus International Women Awards) 2024: Vice-Chancellor’s One Swinburne Award Multiple Best Paper Awards at international conferences (2022-2023) 2019: Swinburne Sarawak School of Research Success Award As an accredited Principal Supervisor, Dr. Lim currently co-supervises three PhD candidates while maintaining active research funding: MYR 150,000 Tourism Research Grant (Chief Investigator) for community-based homestay development GBP 10,000 Advance HE Collaborative Development Fund (Member) for tertiary education access Multiple Swinburne internal grants (2020-2024) totaling over MYR 100,000 Though not leading a formal laboratory, Dr. Lim directs impactful research through the Learning and Teaching Unit and Sarawak Research Society collaborations. Her teams integrate business, engineering, and social science perspectives to address community-embedded challenges in Sarawak, with recent projects including the 'Metaverse Trails' tourism initiative (2024 copyright) and UNICEF-funded child wellbeing research.

Heng Kiat Singمشاهده پروفایل

مدرس

• Collaborative learning
• Economics education
• Knowledge building
• +۱ مورد دیگر

Dr. Heng Kiat Sing serves as a Lecturer in Economics and Organisational Behavior at Swinburne University of Technology Sarawak Campus within the Faculty of Business, Design and Arts. Joining in 2007, she has held significant leadership roles including Associate Dean (Accreditation and Curriculum Enhancement) and Program Coordinator for undergraduate and postgraduate business programs. Her expertise spans educational innovation and quality assurance in higher education contexts. Her academic credentials include: BSocSc from Universiti Sains Malaysia (USM) MPA from Universiti Sains Malaysia (USM) MEd from Curtin University PhD from Universiti Malaysia Sarawak (UNIMAS) Dr. Heng's research centers on collaborative learning methodologies, economics education pedagogy, knowledge building processes, and quality assurance frameworks. Her work demonstrates consistent focus on practical educational applications, particularly examining technology integration in Southeast Asian business education contexts. Recent publications address pandemic-era educational adaptations, sustainable business practices, and consumer behavior analysis, reflecting her commitment to solving real-world educational challenges through evidence-based approaches. Her publication trajectory shows increasing engagement with contemporary issues including digital learning tools, environmental sustainability, and cross-cultural educational practices. The research demonstrates strong institutional alignment with Swinburne's focus on innovative education while addressing regional Malaysian and Southeast Asian contexts. Dr. Heng received the Vice-Chancellor's Award (Fail Forward) in 2023, recognizing her innovative approach to learning from educational challenges. Her scholarly contributions include numerous journal articles, book chapters, and conference proceedings addressing educational technology, sustainability, and business pedagogy. As an active researcher, she secured Swinburne Sarawak's Research Micro Fund in 2023 as Co-Investigator for a peer tutoring impact study. Her external recognition includes appointment as Malaysia Research Assessment (MyRA) Internal Auditor by the Ministry of Higher Education (2017-2020), demonstrating national-level expertise in academic quality assurance. Her teaching responsibilities encompass core Economics and Organisational Behavior courses across undergraduate and postgraduate business programs.

Ki Yen Pingمشاهده پروفایل

مدرس

• Human Resource Management
• Organizational Development
• Educational Technology
• +۳ مورد دیگر

Dr. Ki Yen Ping serves as a full-time Lecturer in Human Resource Management at Swinburne University of Technology's Sarawak Campus within the Faculty of Business, Design and Arts, a position she has held since 2011. Her academic journey culminated in a 2019 Doctor of Education (EdD) with dissertation research on Team-Based Learning in business education. Her educational background includes: Bachelor of Science (Hons) Graduate Certificate in Tertiary Learning and Teaching Master of Science in Human Resource Development Doctor of Education (EdD) Dr. Ki's research program bridges Human Resource Management, Organizational Development, and Educational Technology. She investigates critical workplace dynamics including loneliness, Diversity, Equity and Inclusion implementation, and technology-mediated learning. Her work consistently applies social science research methodologies to address contemporary organizational challenges in Southeast Asian contexts, with particular emphasis on Malaysian workplaces and educational institutions. Analysis of her 15 most recent publications reveals three dominant research trajectories: 1) HR practices affecting employee retention (training, remuneration, GHRM), 2) Technology integration in education (H5P tools, post-pandemic learning), and 3) DEI's role in organizational sustainability. Her methodological approach favors quantitative analysis with growing use of systematic literature reviews, often examining mediating variables like job satisfaction and affective commitment. Dr. Ki actively supervises undergraduate research projects while teaching core HRM courses including Human Resource Analytics and Dynamics of Diversity in Organisations. Her industry engagement manifests through civil service collaborations and public commentary in the Borneo Post. Though no formal scientific awards are documented, her scholarly output demonstrates sustained research productivity with 14 publications in 2022-2024 alone. Her teaching philosophy centers on experiential learning, directly applying her EdD research on Team-Based Learning. She cultivates industry-ready graduates through curriculum design emphasizing Malaysian workplace contexts and ethical HR analytics application, maintaining strong connections with Sarawak's business community for practical learning opportunities.

• Pedagogy
• Online consumer behaviour
• Use and acceptance of technology in retail
• +۳ مورد دیگر

Dr. Elliot Pirie serves as the Associate Dean for Academic Development and Student Engagement for Robert Gordon University's School of Computing, Engineering and Technology (SoCET), with overarching responsibility for taught provision, student experience, and international partnerships. His academic career spans multiple leadership roles including Academic Strategic Lead for International Developments, Postgraduate Provision, Commercialization, and Subject Team Lead for Marketing. He is a Fellow of the Higher Education Academy and serves on the university's Quality Assurance and Enhancement Committee. Dr. Pirie's research interests align with RGU's priority themes of Pedagogy; Living in a Digital World; and Inclusive and Creative Societies. His work spans online consumer psychology (with his PhD focusing on haptic information's influence on consumer decision making), pedagogical developments in both online and offline contexts, and heritage storytelling. Recent publications demonstrate his expertise in digital marketing education, foodstagramming behavior, and intangible cultural heritage preservation. Pedagogy and educational innovation Online consumer behavior and digital marketing Use and acceptance of technology in retail environments Experiential marketing and events management Heritage storytelling and cultural preservation Dr. Pirie's extensive publication record includes 15 significant outputs from 2015-2025, with recent work focusing on collaborative online international learning, digital marketing curriculum development, and heritage storytelling methodology. His research demonstrates consistent engagement with contemporary issues in digital education, consumer behavior, and cultural preservation. Dr. Pirie has received recognition through his external examiner roles at multiple universities and his leadership in developing Scotland's first BA(Hons) Digital Marketing program. His work with accrediting bodies including the Chartered Institute of Marketing (CIM), Digital Marketing Institute (DMI) and Digital Marketing Association demonstrates industry recognition of his expertise. As a supervisor, Dr. Pirie currently guides 9 doctoral students across Computing, Marketing, Media Studies, Consumer Behavior, and Creative and Cultural Business disciplines. His leadership extends to coordinating RGU's Swiss partner programs with the Benedict Schule in Zurich and Lucerne and developing innovative experiential learning approaches that blend theory and practice to advance student professional development.

• Sustainable Marketing
• Consumer Behaviour
• Sales Management
• +۳ مورد دیگر

Dr. Neil Richardson is Course Director at Leeds Business School, Leeds Beckett University, where he has taught for over 20 years. He also holds a Visiting Professorship at the University of Vitez, Bosnia and Herzegovina. His academic journey includes a PhD from the University of Leeds, a Post Graduate Certificate in Higher Education from Leeds Metropolitan University, and an Executive MBA from Leeds Business School. Dr. Richardson's research centers on Sustainable Marketing , emphasizing ethical consumption, value theory, and stakeholder engagement. Though no longer actively researching, his work critiques traditional marketing paradigms through sustainability lenses. Key themes include: Consumer decision-making in sustainable fashion Internal marketing's role in organizational ethics Integration of UN Sustainable Development Goals (SDGs) into business strategies His publications reflect consistent focus on sustainability adaptations of marketing frameworks. Recent works explore value perception in CSR, sustainable event management, and pedagogical efficacy of sustainability-focused textbooks. Articles frequently employ hermeneutic analysis to dissect complex concepts like loyalty models and ethical consumption. He has supervised multiple doctoral students to completion and serves as an external examiner for universities globally. His industry expertise informs consultancy projects, helping organizations adopt triple-bottom-line principles.