Neil Richardson

Dr. Neil Richardson is Course Director at Leeds Business School, Leeds Beckett University, where he has taught for over 20 years. He also holds a Visiting Professorship at the University of Vitez, Bosnia and Herzegovina. His academic journey includes a PhD from the University of Leeds, a Post Graduate Certificate in Higher Education from Leeds Metropolitan University, and an Executive MBA from Leeds Business School.

Dr. Richardson's research centers on Sustainable Marketing, emphasizing ethical consumption, value theory, and stakeholder engagement. Though no longer actively researching, his work critiques traditional marketing paradigms through sustainability lenses. Key themes include:

• Consumer decision-making in sustainable fashion
• Internal marketing's role in organizational ethics
• Integration of UN Sustainable Development Goals (SDGs) into business strategies

His publications reflect consistent focus on sustainability adaptations of marketing frameworks. Recent works explore value perception in CSR, sustainable event management, and pedagogical efficacy of sustainability-focused textbooks. Articles frequently employ hermeneutic analysis to dissect complex concepts like loyalty models and ethical consumption.

He has supervised multiple doctoral students to completion and serves as an external examiner for universities globally. His industry expertise informs consultancy projects, helping organizations adopt triple-bottom-line principles.