Francesca Gibson

Francesca Gibson is a Lecturer at York Business School, York St John University. With a First Class BA (Hons) in Fashion Marketing from Leeds Beckett University (2019), she brings extensive industry experience to her academic role.

Her educational background includes:

• BA (Hons) in Fashion Marketing from Leeds Beckett University (First Class, 2019)

Francesca's research focuses on the intersection of sustainability and public relations practices within the fashion industry. She is conducting PhD research that investigates how innovative strategies can create more sustainable business models and how public relations methods can be applied to the second-hand and vintage fashion market. Her work addresses the paradox between sustainable practices and traditional public relations approaches in fashion.

Before entering academia, Francesca worked as a fashion public relations executive with notable clients including CND, KEVIN.MURPHY, and Jones Bootmaker. Her writing has been published in prominent publications such as Grazia and Cosmopolitan ME, demonstrating her expertise and influence in the fashion industry.