معرفی
Nermana Mahmić Muhić is a Lecturer at the Faculty of Economics, University of Zenica. She holds a Master of Economics from the Faculty of Economics, University of Tuzla, alongside previous qualifications in Economics. Her professional focus includes Marketing, International Marketing, and Foreign Trade Business. She teaches core subjects such as Marketing Management and advises students through structured consultations using e-mail and classroom meetings.
Her research emphasizes modern marketing strategies and corporate social responsibility, with a regional focus on Bosnia and Herzegovina. Key themes in her work include immersive technologies' impact on value creation, content marketing's role in brand engagement, and the interplay between managerial approaches and socially responsible business practices.
Dr. Mahmić Muhić is actively engaged in academic service, contributing to teaching and research initiatives at her institution. Her work bridges theoretical marketing concepts with practical business ethics considerations, particularly within the context of emerging markets and regional economic dynamics.
