Bibiana Lim Chiu Yiong

Dr. Bibiana Lim Chiu Yiong serves as an Associate Professor at the School of Business, Faculty of Business, Design and Arts and Head of the Learning and Teaching Unit within the Pro-Vice-Chancellor (Academic) Office at Swinburne University of Technology, Sarawak Campus. With a PhD in Learning Sciences from Universiti Malaysia Sarawak (UNIMAS), she has established herself as a leading researcher in behavioural studies and sustainable tourism development in Southeast Asia.

Her educational qualifications include:

• Bachelor of Business (Information Systems major) from Swinburne University of Technology
• Graduate Certificate in Tertiary Learning and Teaching (Higher Education) from Swinburne University of Technology
• Master of Science (Education Technology) from Universiti Malaysia Sarawak (UNIMAS)
• PhD in Learning Sciences from Universiti Malaysia Sarawak (UNIMAS)

Dr. Lim's research spans behavioural studies, organisational behaviour, tourism, green technology, sustainability, leadership, and management and marketing, with significant contributions to education technology through investigations of multimedia content delivery, mobile learning applications, and social media integration in educational contexts. Her work emphasizes practical applications in Sarawak's unique socio-cultural environment, particularly in community-based tourism and digital transformation initiatives.

Recent publications (2021-2025) demonstrate a strategic shift toward sustainability-focused research with increasing interdisciplinary collaboration. Her work appears consistently in Scopus Q1 journals, showing strong methodological rigor through quantitative and mixed-methods approaches. Key thematic clusters include youth consumer behaviour (food waste reduction, homestay tourism), Construction 4.0 digital transformation, and gender equity in emerging economies.

Her distinguished recognition includes:

• 2024: Gold Award in Teaching and Learning Innovation Product Pitching Competition
• 2024: Outstanding Woman Researcher in Behavioural Studies (Venus International Women Awards)
• 2024: Vice-Chancellor’s One Swinburne Award
• Multiple Best Paper Awards at international conferences (2022-2023)
• 2019: Swinburne Sarawak School of Research Success Award

As an accredited Principal Supervisor, Dr. Lim currently co-supervises three PhD candidates while maintaining active research funding:

• MYR 150,000 Tourism Research Grant (Chief Investigator) for community-based homestay development
• GBP 10,000 Advance HE Collaborative Development Fund (Member) for tertiary education access
• Multiple Swinburne internal grants (2020-2024) totaling over MYR 100,000

Though not leading a formal laboratory, Dr. Lim directs impactful research through the Learning and Teaching Unit and Sarawak Research Society collaborations. Her teams integrate business, engineering, and social science perspectives to address community-embedded challenges in Sarawak, with recent projects including the 'Metaverse Trails' tourism initiative (2024 copyright) and UNICEF-funded child wellbeing research.