جست‌وجوی استاد و پژوهشگر

Julie Kellershohnمشاهده پروفایل

استادیار

• Food and Beverage Marketing
• Consumer Behavior
• Marketing Technology
• +۵ مورد دیگر

Dr. Julie Kellershohn is an Assistant Professor in the Ted Rogers School of Hospitality and Tourism Management at Toronto Metropolitan University. She holds an Honours BSc in Biochemistry (Queen's University), MBA (Harvard University), and PhD in Marketing Research (Harper Adams University). Her professional background includes significant industry experience in food/beverage and pharmaceutical sectors. Research Focus: Dr. Kellershohn investigates consumer decision-making in food/beverage contexts, including restaurant dynamics, technology's impact on purchases, alcoholic beverage marketing, and behavioral nudges. Her work spans quantitative and qualitative methodologies with emphasis on Away-From-Home consumption patterns. Publication Trends: Her recent articles focus on generational food perceptions, educational technology efficacy, policy impacts of menu labeling, and child-focused marketing strategies. Research consistently addresses technology-consumer interfaces across hospitality settings. Awards & Recognition: Ted Rogers Teaching Innovation Award (2020-2021) TRSM Research Recognition Award (2017-2018) TRSM Dean's Teaching Award (2017-2018) McDonald's Excellence in Innovation Award (2013) McDonald's Circle of Excellence (2007) McDonald's Team Leadership Award (2006) Instructional Approach: Incorporates industry case studies into courses including Food Service Operation Control and Advanced Service Management Systems, bridging theoretical concepts with practical applications.

• Digital Economy
• Digital Transformation
• Big Data and Business Innovation
• +۳ مورد دیگر

CHEN Yubo serves as Coca-Cola Chair Professor and Director of the Center for Internet Development and Governance at Tsinghua University's School of Economics and Management. A recipient of the National Science Fund for Distinguished Young Scholars, he ranks among Stanford/Elsevier's World Top 2% Scientists (2022) with extensive publications across premier marketing and business journals. His educational background includes: Ph.D. in Marketing, University of Florida M.Eng. in Systems Engineering, Southeast University B.Eng. in Industrial Management Engineering, Southeast University Prof. Chen's research pioneers digital economy transformation, focusing on big data innovation in networked environments and climate sustainability strategies. His work bridges theoretical marketing frameworks with China's digital evolution, examining platform economies, consumer behavior in social media ecosystems, and sustainable business models. Recent studies analyze mobile commerce dynamics, advertising spillovers in short-video platforms, and offline-online retail integration through advanced spatial analytics. His publication portfolio demonstrates consistent leadership in digital marketing research, with 15+ top-tier journal articles since 2010 spanning Journal of Marketing, Marketing Science, and Information Systems Research. Key thematic clusters include digital platform economics (35%), social media analytics (25%), sustainability marketing (20%), and retail transformation (20%), characterized by rigorous field experiments and large-scale behavioral data analysis. Major scientific recognitions include: National Science Fund for Distinguished Young Scholars Stanford/Elsevier World Top 2% Scientists (2022) INFORMS Frank M. Bass Best Paper Finalist Journal of Marketing MSI/Paul H. Root Award Finalist Journal of Interactive Marketing Best Paper Award Prof. Chen maintains active industry partnerships with Alibaba, JD.com, Baidu, and CITIC Bank through joint research initiatives, while serving on China's National Teaching Advisory Committee for Business Administration and as Editor-in-Chief of Journal of Marketing Science. His Center for Internet Development and Governance operates as a strategic hub for digital economy policy research, leveraging academic-industry collaboration to address China's technological transformation challenges.

• Marketing Strategies
• International Marketing
• Channel Management
• +۲ مورد دیگر

Professor Hu Zuohao serves as Professor in the Department of Marketing at Tsinghua University's School of Economics and Management, where he teaches Marketing Management, Channel Management, and Brand Management. He concurrently holds the position of Executive Associate Director at the China Business Research Center and maintains active membership in the American Marketing Association (AMA) and Academy of International Business (AIB). Education: Bachelor in Mechanics, Huazhong University of Science and Technology (1985) M.A. in Management, Zhejiang University (1988) Ph.D. in Economics, Kyoto University, Japan (2000) His research centers on Marketing Strategies with specialized focus on International Marketing of Chinese Firms, Channel Design, and Brand Management. Recent investigations examine financial constraints' impact on consumer variety-seeking and nostalgia's role in brand preference, while earlier work established foundational frameworks for Chinese exporter typologies and buyer-supplier governance mechanisms. His interdisciplinary approach bridges marketing theory with financial services applications. Publication analysis reveals a strategic evolution from export strategy research (2006-2011) toward digital commerce and consumer psychology (2017-2021), with consistent emphasis on Chinese market contexts. Key journals include Journal of Business Research and Journal of International Marketing, reflecting his dual expertise in theoretical marketing and emerging market applications. Scientific Awards: Teaching Award at School of Economics and Management, Tsinghua University (2005) Professor Hu serves as Vice Chairman of the Chinese Marketing Research Association and has held Independent Director positions at two corporations, demonstrating industry-academia integration. His research is supported through the China Business Research Center, where he leads projects connecting academic theory with practical business challenges in Chinese multinational contexts. He directs the China Business Research Center's initiatives on Chinese enterprise globalization, focusing on case-based analysis of brand development and channel strategies for firms like Haier and TCL, while mentoring next-generation researchers through Tsinghua's doctoral programs.

• Artificial Intelligence
• Marketing
• Decision-Making
• +۳ مورد دیگر

David Lopez Lopez is a Professor in the Marketing Department at Esade Business School, with affiliations to the Institute for Data-Driven Decisions. His research spans Artificial Intelligence, Marketing, Decision-Making, and Portfolio Selection, focusing on data analytics and business models. Artificial Intelligence and Digital Environments Marketing and Consumer Behavior Decision-Making in Smart Cities His recent publications highlight trends in social commerce, AI-driven decision support systems, and project portfolio optimization. Key articles explore instant refund systems, influencer marketing dynamics, and clustering methods for portfolio management. He is actively involved in research grants, including projects funded by the State Research Agency and AGAUR, focusing on AI and polarization in digital environments.

Marta Agnieszka Papis-Almansaمشاهده پروفایل

دانشیار

• Value Added Tax (VAT)
• Tax Law
• Digital Taxation
• +۳ مورد دیگر

Associate Professor Marta Agnieszka Papis-Almansa is a VAT specialist at the University of Copenhagen's Faculty of Law, where she serves as an MSCA Fellow affiliated with the WELMA - Centre for Legal Studies in Welfare and Market. She maintains active associations with Lund University and Kristianstad University in Sweden, having directed indirect tax education for Lund's Master’s Programme in European and International Tax Law for several years. Her contact details include email marta.papis@jur.ku.dk and phone +45 35 33 35 94. Her research centers on digital transformation in VAT systems, focusing on real-time reporting, e-invoicing, fraud prevention, and taxpayers' rights within EU legal frameworks. As lead of the VATTECH project, she investigates technological solutions for VAT reporting, collection, and auditing while analyzing tensions between secondary and primary EU law. Her work bridges technical implementation with constitutional safeguards, emphasizing human rights in automated tax administration. Recent publications reveal three critical trends: (1) urgent development of secure digital reporting standards for intra-community transactions, (2) growing conflicts between technological efficiency and taxpayer rights in real-time systems, and (3) systemic gaps in VAT rules affecting research innovation. These themes dominate her 23 research outputs since 2021, spanning journal articles, book chapters, and the edited anthology EU Value Added Tax and Beyond: Essays in Honour of Ben Terra . Her scientific recognition includes: Maurice Lauré Prize (2017) from the International Fiscal Association for her doctoral thesis on insurance in European VAT Marie Skłodowska-Curie Actions (MSCA) Fellowship supporting her current VATTECH research Papis-Almansa actively educates businesses on European VAT compliance and previously served as case law section co-editor for INTERTAX. Her 22 recorded activities since 2021 include keynote lectures at international conferences on digital taxation, with recent presentations addressing AI's impact on VAT systems and the European Commission's VAT in the Digital Age proposal. The MSCA Fellowship constitutes her primary research grant. She operates within the WELMA Centre at the University of Copenhagen, which provides an interdisciplinary environment for her research on welfare-market regulation interfaces. This hub facilitates collaboration with EU institutions and tax authorities on implementing technological solutions while safeguarding legal rights in VAT administration.

Ryan W. Buellمشاهده پروفایل

استاد

• Service Operations
• Customer Behavior
• Operational Transparency
• +۴ مورد دیگر

Ryan W. Buell is the C. D. Spangler Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, where he teaches Managing Service Operations in the MBA curriculum and chairs the Transforming Customer Experiences Executive Education program. His educational background includes: DBA in Technology and Operations Management from Harvard Business School (Dean's Award, Wyss Doctoral Research Award) MBA with high distinction from Harvard Business School (George F. Baker Scholar) BBA with high distinction from the University of Michigan's Ross School of Business (Phi Beta Kappa) Professor Buell's research investigates service business-customer interactions through three interconnected lenses: operational transparency (designing visibility into service processes), customer compatibility (aligning customer expectations with service capabilities), and transforming customer engagement (optimizing human-technology service interfaces). His work demonstrates how transparency enhances perceived value, reduces anxiety, and improves operational outcomes across healthcare, government, and commercial sectors. His publication portfolio shows consistent focus on behavioral operations, with recent work examining workforce diversity disclosures, shared medical appointments, and anxiety mitigation in service encounters. Key trends reveal growing application of transparency principles to complex service ecosystems and human-technology collaboration challenges. His awards include: Wickham Skinner Early Career Research Accomplishments Award (2019) Wyss Award for Excellence in Mentoring Doctoral Students (2024) Faculty Teaching Award from the Class of 2024 Charles M. Williams Award for Executive Education (2016) Stan Hardy Award for Outstanding Paper (2011) As a dedicated mentor, Professor Buell received the Wyss Award for doctoral mentoring in 2024. His research has attracted significant grant support through Harvard's Behavioral Insights Group affiliation, though specific funding details aren't public. He maintains strong industry connections through executive education programs and case development for major corporations. Professor Buell is actively affiliated with Harvard's Behavioral Insights Group at the Kennedy School, applying behavioral science to public sector challenges and conducting field experiments that bridge academic research and real-world implementation.

Lars Huemerمشاهده پروفایل

استاد

• Interorganisational Relations
• International Management
• Trust and Identity
• +۵ مورد دیگر

Lars Huemer is a Professor at BI Norwegian Business School in the Department of Strategy and Entrepreneurship, where he has been employed since 1999. He previously served as Associate Professor (2000–2009) and Head of Department (2002–2003). His international affiliations include visiting scholar positions at Universidad Adolfo Ibáñez, Chile (2004–2006) and the University of Technology, Sydney (1995). He holds a Ph.D. from Umeå University (1998). His research explores interorganisational relations, international management, trust, and identity, with a focus on multinational corporations and indigenous groups. Additional interests include strategic management, supply chain dynamics, and business-driven socio-economic development. His teaching covers strategic management and supply management. Huemer’s publications demonstrate evolving emphasis on sustainability and resource interaction frameworks, particularly circular economy adaptations (2025), value co-creation in B2B networks (2022), and strategic resource bundling (2021). Earlier work analyzed logistics provider strategies, network cognition, and CSR in aquaculture.

• Business Administration
• Accounting
• Management Accounting
• +۳ مورد دیگر

Prof. Dr. Jan Schäfer-Kunz is a Professor of Business Administration with a focus on Accounting at the School of Business and Technology, Esslingen University of Applied Sciences, where he has held a professorship since 1999. Education: Dipl.-Ing. in Mechanical Engineering, University of Stuttgart Dipl.-Kfm. in Business Administration, University of Stuttgart Dr. rer. pol. (Political Economy Doctorate), University of Stuttgart Research Focus: His work spans Accounting, Management Accounting, and Product Lifecycle Management, with emphasis on simulation-based costing applications in virtual manufacturing environments and controlling frameworks for family businesses. Current research critically assesses the shortening of product lifecycles across industries through empirical analysis of historical innovation data. Publications: Author of seminal books including 'Buchführung und Jahresabschluss' (2022) and 'Einführung in die Betriebswirtschaftslehre' (2021), with recent work trending toward lifecycle verification methodologies and digital costing systems. His publications bridge academic theory with German industry standards. Supervision & Teaching: He supervises industry-based theses in all Business Administration domains while teaching core courses in accounting and business fundamentals. His advising requires corporate partnerships, reflecting his practice-oriented approach to academic training.

Teresa M. McCarthy Byrneمشاهده پروفایل

دانشیار

• Manufacturing Geographic Diversification
• Omnichannel Fulfillment
• Innovation in the Apparel Supply Chain
• +۵ مورد دیگر

Teresa M. McCarthy Byrne serves as Associate Professor of Marketing and Global Supply Chain Management at Bryant University's College of Business, where she coordinates the GSCM program with over 20 years of combined industry and academic experience. Her dual expertise bridges theoretical research and practical supply chain applications. Her educational background includes: Ph.D. in Supply Chain Management from The University of Tennessee, Knoxville M.S. in Business from the University of Rhode Island B.S. in Business Administration from University of Massachusetts at Amherst McCarthy Byrne's research investigates critical supply chain vulnerabilities through the lens of manufacturing geographic diversification as risk management , with particular focus on omnichannel retail fulfillment systems and innovation within fast-fashion supply chains . Her work examines how sales & operations planning (S&OP) frameworks and collaborative forecasting techniques can mitigate disruption risks in global networks, especially within apparel industries where speed-to-market is paramount. This research trajectory demonstrates consistent evolution from foundational supply chain integration studies toward contemporary risk management applications. Analysis of her publication history reveals three dominant thematic clusters: (1) supply chain risk mitigation through geographic and process diversification, (2) omnichannel retail transformation challenges in forecasting and fulfillment, and (3) fashion industry-specific innovations in rapid-response supply systems. These interconnected themes reflect growing scholarly attention to volatility in global supply networks. Her scientific recognition includes: Outstanding Faculty Award (2022) Excellence in Teaching Award (2019) Summer Research Grant (2015) Robert & Christine Staub Faculty Excellence Award (2007) As GSCM Program Coordinator, McCarthy Byrne has developed distinctive experiential learning opportunities including a consulting capstone course that connects students with industry partners. Her teaching portfolio spans supply chain integration, global sourcing, and B2B marketing, emphasizing real-world application through Bryant's career-focused curriculum. While no major external grants are documented beyond the 2015 Summer Research Grant, her professional engagement with Council of Supply Chain Management Professionals and Institute of Supply Management demonstrates industry integration. Though no dedicated research labs are mentioned, her work with the National Retail Federation and Academy of Marketing Science indicates active participation in industry knowledge networks focused on retail supply chain innovation.

ZHOU Chunshengمشاهده پروفایل

استاد

• Capital Operations
• Chinese Economy
• Exchange Markets
• +۳ مورد دیگر

Professor Zhou Chunsheng serves as Professor of Finance, Associate Dean for Executive Education Programs, Executive Academic Director for the Executive MBA Program, and Chairman of CKGSB Educational Foundation at Cheung Kong Graduate School of Business (CKGSB). He holds a PhD in Economics (Finance) from Princeton University (1995) and previously held professorships at Peking University's Guanghua School of Management alongside roles at the China Securities Regulatory Commission and US Federal Reserve. His educational trajectory culminated in a Princeton University doctorate. Prior academic appointments include the Guanghua School of Management at Peking University, complemented by regulatory experience at China's securities commission and the US central bank. Professor Zhou's research spans Capital Operations, Chinese Economy, Exchange Markets, Financial Derivative Tools, Financial Investment, and Mergers and Acquisitions, with particular emphasis on empirical finance applications in emerging markets. His work bridges theoretical models with practical Chinese market dynamics, especially regarding market efficiency and risk management frameworks. His publication record from 1999-2004 reveals consistent contributions to asset pricing theory, credit risk modeling, and macro-finance interfaces, with increasing focus on Chinese market applications over time. The research demonstrates methodological rigor in addressing market imperfections and structural economic phenomena. Key honors include: Princeton University Honorific Fellowship (1994-1995) Global Finance Association Best Paper Award (2001) National Excellent Young Researcher Grant, China (2003) Professor Zhou actively teaches Executive Education, EMBA, and FMBA programs while leading CKGSB's executive education initiatives. His recent thought leadership examines China's digital economy transformation, limitless supply economics, and AI-driven business scaling through media engagements including CGTN interviews and CKGSB Knowledge publications, demonstrating ongoing scholarly impact beyond traditional academia.

Diane Poulinمشاهده پروفایل

استاد

• International competitiveness
• Network enterprise engineering
• Strategic management
• +۶ مورد دیگر

Diane Poulin is a Full Professor in the Department of Management at Laval University's Faculty of Business Administration. Her office is located in the Palasis-Prince Pavilion, Room 1525. She holds a Doctorate in Management from École Polytechnique de Paris, complemented by an MSc in Public Administration from Canada's National School of Public Administration and an MSc in Sociology from Université de Montréal. Her research focuses on three interconnected domains: International competitiveness and network enterprise engineering examining global business dynamics; Strategic management of organizations, alliances and corporate networks analyzing organizational structures; and Organizational Reconfiguration exploring adaptive business models. These interests manifest in publications about open innovation in SMEs, e-government implementation, and technology adoption frameworks. Analysis of her 15 most recent publications reveals strong emphasis on: Open innovation strategies in international SMEs (2021-2025) Technology adoption models like UTAUT (2018) Business model innovation in e-commerce (2017) E-government implementation challenges (2013-2015) University-industry research collaborations (2012) Her scholarly contributions have earned significant recognition, including: Best Paper Award at Rencontres Internationales de la Recherche en Logistique (2016) Sheth Foundation Best Paper Award (2007) She maintains active research partnerships through university-industry centers and international collaborations, particularly studying innovation processes in the Canadian forest products sector and SME digital transformation.

Helmut Pernsteinerمشاهده پروفایل

استاد

• Corporate Finance
• Family Business Management
• Financial Management
• +۷ مورد دیگر

Helmut Pernsteiner serves as Institute Director and Department Head at the Institute for Corporate Finance within the Business School of Johannes Kepler University Linz. He holds the position of Full Professor and has played significant leadership roles including Dean of the Faculty of Social and Economic Sciences (2013-2016) and Chairman of the University Senate (1998). His academic career spans over three decades at JKU, where he was appointed full professor in 1995 after completing his habilitation in Business Administration. Born on July 11 in Linz Studied business administration at Johannes Kepler University Graduated as Master of Social and Economic Sciences (1981) Earned doctorate in Social and Economic Sciences (1986) Completed habilitation in Business Administration at JKU (1991-1992) Awarded honorary professor title by Maria Curie Sklodowska University of Lublin, Poland Professor Pernsteiner's research focuses primarily on corporate finance with special emphasis on family businesses, mergers and acquisitions, risk management, and banking relationships. His work explores the intersection of financial decision-making with cultural, ethical, and governance factors, particularly examining how family influence affects corporate financial policies. Recent research has increasingly addressed contemporary challenges including pandemic risk management, ESG implementation in banking, and the evolving dynamics of brand valuation in distressed situations. His publications demonstrate a strong international perspective with frequent collaborations across Europe, particularly with Polish institutions. His scholarly output reveals consistent contributions across multiple finance subdomains, with a notable shift toward examining the impact of external shocks (like the pandemic) on traditional financial management practices. The publications show increasing attention to sustainability factors, ethical considerations in finance, and the cultural dimensions of financial decision-making across different national contexts. Awarded honorary professor title by Maria Curie Sklodowska University of Lublin Member of the jury for the Rehau Science Prize (Bern) Member of the foundation board of the VKB Science Prize (Linz) Member of the Diploma Thesis, Master Thesis and Dissertation Prize in Insurance (Linz) Member of the Invest-Con Finance Award (Linz) Professor Pernsteiner has held numerous leadership positions including Head of the Research Institute for Banking, Member of the Board of the Institute of Insurance Economics, and Academic Director of multiple university courses. He has served on the editorial boards of several prestigious journals including CFO aktuell, M&A Review, and Annales Universitatis Mariae Curie-Skłodowska. His international engagement includes permanent lectures at the University of Economics in Bratislava (1998-2012) and serving as Deputy Chairman of the International Advisory Board of the Faculty of Economics at the University of South Bohemia since 2021. At JKU, he was an active member of the Faculty Assembly of the Faculty of Social and Economic Sciences and served on the Works Council of Academic Staff (2005-2009). His research activities span multiple collaborative projects examining financial management practices across different institutional contexts, with particular attention to family businesses and emerging markets. His work often bridges theoretical finance concepts with practical applications in banking, insurance, and corporate settings.

Rafael Dubenaمشاهده پروفایل

استاد مدعو

• Aviation Education
• Flight Training
• Airline Operations
• +۳ مورد دیگر

Rafael Dubena serves as an Adjunct Professor and Line Check Airman at Embry-Riddle Aeronautical University's College of Aviation in Daytona Beach, where he combines academic instruction with active flight evaluation duties. His dual role bridges theoretical aviation education and practical flight operations, maintaining direct relevance to industry standards. His academic credentials include: Master of Science in Aviation from Embry-Riddle Aeronautical University Bachelor of Science in Air Traffic Management and Aeronautics: Applied Meteorology from Embry-Riddle Aeronautical University Professor Dubena's research critically examines aviation training efficiency through empirical analysis of flight block times and virtual reality applications. His work addresses persistent industry challenges like runway illusion mitigation and post-pandemic demand recovery, consistently translating findings into improved instructional methodologies. The 2024 instrument training study demonstrates how data-driven scheduling reduces certification costs while maintaining safety margins—a direct contribution to accessible pilot education. His publication record reveals a strategic focus on operational aviation economics and human factors, with recent work analyzing Embraer's global competitiveness and pandemic recovery patterns in airline travel. This research trajectory supports evidence-based curriculum development across his teaching portfolio. Professor Dubena's professional recognition includes: Master CFI designation (2025) Gold Seal Flight Instructor award (2025) Chairman's Award (2018) As an active mentor through the Asian Pilots Association and Civil Air Patrol, he extends his educational impact beyond campus through structured career guidance programs. His teaching responsibilities in instrument operations, commercial pilot certification, and flight instructor training directly prepare students for FAA licensing and industry employment, leveraging his line check airman expertise to maintain rigorous evaluation standards.

• E-commerce
• Service Science
• Empirical Analysis
• +۳ مورد دیگر

Professor Zhou Yanjun is a faculty member at the Department of Management Information Systems, College of Commerce, National Chengchi University. He has been serving as a Professor since February 2024, after previously holding the positions of Associate Professor (2018-2024) and Assistant Professor (2013-2018) at the same institution. Professor Zhou received his PhD in Information Management from Arizona State University (2008-2013), a Master's degree in Information Management from Carnegie Mellon University (2006-2007), and his Bachelor's degree in Information Management from National Chengchi University (2000-2004). His research focuses on e-commerce, service science, empirical analysis, and quantitative analysis. Professor Zhou has published extensively in top-tier journals in information systems, operations management, and decision sciences. His work often bridges theoretical frameworks with practical applications in digital business environments, with particular emphasis on leveraging data analytics to solve complex business problems in retail and e-commerce contexts. Professor Zhou's research demonstrates a strong integration of machine learning techniques with traditional business theories, resulting in innovative approaches to problems such as customer retention, online review helpfulness, and resource allocation optimization. His work has significant implications for both academic theory development and practical business applications. United Microelectronics Corporation Management Science Paper Award - Honorable Mention Ministry of Education Special Outstanding Talent Award National Chengchi University Distinguished Professor Wu Ta-You Memorial Award - Ministry of Science and Technology Multiple Teaching Excellence Awards from College of Commerce Professor Zhou has successfully led multiple research projects funded by the Ministry of Science and Technology, focusing on personalized marketing optimization, data matrix simplification, and emotional arousal in online reviews. He has advised numerous graduate students and contributed to the academic community through editorial service and conference participation. Professor Zhou is actively involved in several research laboratories at National Chengchi University, including the Intelligent Financial Management and Smart Contract Laboratory, the Electronic Business and Service Science Laboratory, and the Digital Innovation Management Research Laboratory, where he applies advanced analytics to solve real-world business problems.

Yueqing Liمشاهده پروفایل

دانشیار

• Human Factors and Ergonomics
• Neuroergonomics
• Brain-Computer Interfaces
• +۴ مورد دیگر

Dr. Yueqing Li serves as an Associate Professor in the Department of Industrial and Systems Engineering within Lamar University's College of Engineering. His expertise spans neuroergonomics, human-computer interaction, and data analytics with significant contributions to transportation safety and assistive technologies. Dr. Li's educational foundation includes: Ph.D. in Industrial Engineering from North Carolina State University M.S. in Industrial Engineering from University of Arkansas M.S. in Economics from Nanjing University of Aeronautics and Astronautics B.S. in Electronics Engineering from Zhengzhou University His research program integrates neuroergonomics (BCI systems, neurocognitive processing), human-computer interaction (haptic interfaces, AR-based systems), human factors engineering (driving safety, occupational ergonomics), and data science (machine learning applications for safety analytics). Current projects focus on UAV security systems, pipeline leak detection, and transportation resilience in extreme weather. Analysis of Dr. Li's 15 most recent publications reveals dominant themes in transportation safety (32% of works), neuroergonomics applications (28%), and machine learning for safety engineering (24%). His Southeast Texas-focused crash severity studies demonstrate methodological innovation through CART and fuzzy systems, while his BCI research bridges rehabilitation engineering and human factors. Key recognitions include: Engineering Faculty Fellow (Lamar University College of Engineering, 2017-2020) Eric Malstrom Endowed Memorial Scholarship (University of Arkansas) Multiple university-level teaching and research awards across three institutions Dr. Li actively mentors graduate students (11 primary advisees since 2017) and secures substantial research funding, including $516,031 from NSF for high-performance computing infrastructure and $33,172 from the Center for Advances in Port Management for autonomous freight safety. His $600,000+ grant portfolio addresses critical challenges in port security, pipeline monitoring, and transportation resilience. The Human Factors and Ergonomics Laboratory under Dr. Li's direction features 16-channel EEG systems, BIOPAC data acquisition suites, wireless EMG/ECG modules, driving simulators, and Gazepoint eye tracking technology. His research team collaborates with TEES and the Texas Department of Transportation on interdisciplinary projects spanning neuroergonomics, transportation safety, and assistive technology development.