معرفی
Dr. Julie Kellershohn is an Assistant Professor in the Ted Rogers School of Hospitality and Tourism Management at Toronto Metropolitan University. She holds an Honours BSc in Biochemistry (Queen's University), MBA (Harvard University), and PhD in Marketing Research (Harper Adams University). Her professional background includes significant industry experience in food/beverage and pharmaceutical sectors.
Research Focus: Dr. Kellershohn investigates consumer decision-making in food/beverage contexts, including restaurant dynamics, technology's impact on purchases, alcoholic beverage marketing, and behavioral nudges. Her work spans quantitative and qualitative methodologies with emphasis on Away-From-Home consumption patterns.
Publication Trends: Her recent articles focus on generational food perceptions, educational technology efficacy, policy impacts of menu labeling, and child-focused marketing strategies. Research consistently addresses technology-consumer interfaces across hospitality settings.
Awards & Recognition:
- Ted Rogers Teaching Innovation Award (2020-2021)
- TRSM Research Recognition Award (2017-2018)
- TRSM Dean's Teaching Award (2017-2018)
- McDonald's Excellence in Innovation Award (2013)
- McDonald's Circle of Excellence (2007)
- McDonald's Team Leadership Award (2006)
Instructional Approach: Incorporates industry case studies into courses including Food Service Operation Control and Advanced Service Management Systems, bridging theoretical concepts with practical applications.
