جست‌وجوی استاد و پژوهشگر

Juan Serrano Lopezمشاهده پروفایل

مدرس

• Service Management
• Customer Relationship Management
• Human Resource Management
• +۵ مورد دیگر

Juan Serrano Lopez is a Lecturer at Tias Nimbas Business School, Tilburg University, with adjunct roles as Visiting Professor at Universidad Carlos III de Madrid, Universidad Politécnica Barcelona, and IEDC Business School (where he holds an Honorary Professorship). He also teaches corporate programs at IESE Business School and has held international appointments at the University of Reykjavik and Stoa Business School. His expertise centers on service-oriented business frameworks, with research interests spanning: Service Management – Optimization of customer/employee experiences Marketing & Strategy – B2B dynamics and customer relationship systems Organizational Leadership – Executive coaching and HR development Award highlights include: 2011: Designation as one of only 25 global Experience Economy Certified Experts outside North America 2011: Honorary Professor title from IEDC Business School 2009-2010: Best Teacher Award at Tias Nimbas 2012: Dual Professor of the Year awards from IEDC MBA cohorts He co-founded Transforma (1996), a consultancy specializing in customer/employee loyalty research, through which he delivers corporate training for multinationals including BBVA, Telefónica, Novartis, and Siemens.

Yi-Chun Hoمشاهده پروفایل

دانشیار

• Sharing Economy
• User-Generated Content
• Digital Commerce
• +۷ مورد دیگر

Yi-Chun Ho serves as Associate Professor of Information Systems & Technology Management at George Washington University School of Business (GWSB), where he holds appointments across research, teaching, and editorial domains. His academic foundation includes a Ph.D. from the University of Washington's Foster School of Business and an M.S. from the University of Arizona's Eller College of Management. His educational credentials include: Ph.D. in Information Systems, Foster School of Business, University of Washington M.S. in Management Information Systems, Eller College of Management, University of Arizona Ho's research centers on information technology's economic impacts through three interconnected pillars: sharing economy mechanisms (particularly crowdfunding and peer-to-peer lending), user-generated content dynamics, and digital commerce innovation (mobile/electronic platforms). His work employs rigorous behavioral and economic modeling to examine contemporary phenomena in online marketplaces, with emphasis on investor behavior, platform design, and pricing strategies. This research program has yielded significant contributions to understanding how digital platforms reshape traditional economic interactions. Analysis of his publication trajectory (2017-2025) reveals consistent focus on crowdfunding ecosystems and user behavior analytics. Key thematic threads include herding dynamics in investment decisions, anonymity effects in online platforms, and economic modeling of e-commerce features like free shipping programs. His most recent work extends into mobile geofencing analytics and relational resonance in content creation, demonstrating evolving methodological sophistication while maintaining core focus on digital marketplace economics. Ho's exceptional recognition includes: Sandy Slaughter Early Career Award (INFORMS Information Systems Society, 2021) GWSB Dean's Award 'grand slam' (Research, Teaching, and Emerging Scholar awards) Multiple best paper awards at WISE, CIST, and CSWIM conferences Outstanding Associate Editor honors for Information Systems Research As an educator, Ho teaches Python programming and database applications while maintaining exceptional pedagogical standards recognized by GWSB's Teaching Excellence Award (2023) and university-wide Bender Award nomination. His editorial leadership as Associate Editor for Information Systems Research (2022-present) demonstrates significant service to the academic community. While specific current research grants aren't detailed, his early-career National Doctorate Research Grant from Taiwan's Ministry of Education (2012-14) supported foundational work in this domain.

Dilaysu ÇINARمشاهده پروفایل

دانشیار

• Marketing
• Consumer Behavior
• Entrepreneurship
• +۵ مورد دیگر

Dilaysu ÇINAR is an Associate Professor and Department Head of the Department of Business Administration within the Faculty of Economics and Administrative Sciences at Beykent University in Istanbul, Turkey. She has been serving in academic roles at Beykent University since 2012, progressing from Lecturer to Doctor Lecturer in 2017, and ultimately to Associate Professor in 2021. Dr. ÇINAR's research focuses on consumer behavior, digital marketing, entrepreneurship, and business administration. Her work explores contemporary marketing challenges including green product placement, panic buying during crises, digital advertising effectiveness, and innovative pricing strategies such as "Pay What You Want." She examines consumer behavior through various lenses including personality traits, generational differences (particularly Generation Y), and the impact of global events like the COVID-19 pandemic on consumption patterns. Analysis of Dr. ÇINAR's recent publications reveals a strong emphasis on digital transformation in marketing, consumer responses to crises, and innovative pricing models. Her work bridges theoretical marketing frameworks with practical applications in retail, e-commerce, and service industries. She frequently investigates how traditional marketing concepts adapt to digital environments and how consumer psychology influences decision-making in contemporary market contexts. Dr. ÇINAR has been actively involved in numerous workshops and events related to entrepreneurship, including the Young Entrepreneurs Summit, Entrepreneurship 101 workshops, and specialized sessions on success in entrepreneurship. She has organized and participated in events addressing diverse topics such as marketing strategies, career planning, and even the experiences of women and disabled individuals in business life. Her teaching portfolio is extensive, covering courses such as Marketing Management, International Marketing, Digital Marketing and Customer Relationship Management, Human Resources Management, Strategic Management in Healthcare Institutions, and E-Commerce. She teaches both in Turkish and English across undergraduate and graduate programs, demonstrating versatility in delivering business education through multiple linguistic and cultural frameworks.

Ceyda Mumcuمشاهده پروفایل

استاد

• Fan Behavior
• Sport Marketing
• Women's Sports Marketing
• +۷ مورد دیگر

Ceyda Mumcu is a Professor and Chair of the Sport, Tourism, and Hospitality Management Department at the Pompea College of Business, University of New Haven. She is also Coordinator of the M.S. Sport Management program and co-editor of the first textbook on analytics in sport management. Ph.D. in Sports Administration, University of New Mexico (2013) M.S. in Sport Management, Middle East Technical University (2008) M.S. in Management of Sport Industries, University of New Haven (2007) B.A. in Economics, Ankara University (1999) Dr. Mumcu specializes in fan behavior, sport marketing, women’s sports marketing, media representation of female athletes, and marketing analytics. Her groundbreaking research on the WNBA’s 2014 Pride campaign explored inclusive marketing strategies for LGBTQ+ communities and their impact on brand perception. She has pioneered the integration of machine learning and data analytics in sport management education, including a case study on WNBA player positions using predictive modeling. Her recent work focuses on corporate social advocacy in women’s sports, gender equality, and safety protocols in basketball (e.g., buffer zones). She collaborates with organizations like the Arthur W. Page Center and Betting Ladies on studies about gender differences in sports betting behavior. Her refereed publications span journals such as Sport Marketing Quarterly , Computers in Human Behavior , and International Journal of Sport Management . Mary Ann Yodelis Smith Award for Feminist Scholarship (2022) Sport Marketing Association’s Lough Award (2022) Excellence in Recruitment, Advisement, or Retention award (2022) Dr. Mumcu advises over 60 undergraduate sport management students annually and has organized networking events with major sports entities like ESPN and the New York Yankees. Her media appearances include NBC News, Los Angeles Times, and Sports Business Journal, where she discusses trends in women’s sports, inclusivity, and analytics.

Nik Steffensمشاهده پروفایل

دانشیار

• Social Identity Theory
• Leadership and Followership
• Organizational Psychology
• +۴ مورد دیگر

Nik Steffens is Associate Professor and Director of the Centre for Business and Organisational Psychology (CBOP) at The University of Queensland's School of Psychology. He is also an Affiliate of the Centre for Research in Social Psychology (CRiSP), Social Identity and Groups Network (SIGN), and the ARC Research Hub to Advance Timber for Australia's Future Built Environment. His academic journey includes studying and working in Germany, the UK, and Spain before completing his PhD at the University of Exeter and joining UQ in 2012. Nik's research focuses on social identity and team work processes in organizational contexts, examining leadership and followership, motivation and creativity, and health and well-being. He employs diverse methodologies including experimental and intervention studies, field and survey research, archival methods, psychometric scale development, and systematic reviews. His work particularly emphasizes how shared social identity creates effective leadership, team functioning, and organizational health. His recent publications reveal a strong trend toward applying social identity theory across multiple domains - from leadership development and organizational behavior to sports psychology and health interventions. The research shows increasing focus on practical applications of identity leadership concepts, with particular attention to measurement development (like the Visual Identity Leadership Scale) and evidence-based interventions for leadership development, retirement transitions, and addressing social issues like loneliness. ARC DECRA fellowship (2018) APS Workplace Excellence Award for Leadership Development (2017, with Alex Haslam and Kim Peters) Nik has supervised numerous PhD and Master's students, with current projects focusing on social identity in leadership coaching, inequality effects on leadership behaviors, and identity leadership implementation. His research has secured significant funding including ARC Discovery Projects (2023-2026), the ARC Research Hub (2023-2028), and multiple industry partnerships. He serves on editorial boards for The Leadership Quarterly and European Journal of Social Psychology, and co-founded the Global Identity Leadership Development (GILD) network. As Director of CBOP, Nik leads research initiatives applying social identity principles to organizational challenges. His work with industry partners has resulted in practical leadership development programs like the 5R framework, which has been implemented with organizations including the UK House of Commons. He also consults as an IECL-certified organizational coach, bridging academic research with real-world organizational practice.

Tirthankar Royمشاهده پروفایل

مدرس

• International Marketing
• Marketing Strategy
• Pricing
• +۳ مورد دیگر

Tirthankar Roy is a Lecturer in Marketing and Director of the Master's Program in Marketing at the Department of Marketing, Eller College of Management, University of Arizona. He holds a PhD in Marketing from UCLA (1999), a Master of Statistics (1981), and a Bachelor of Statistics (Honors) (1980) from the Indian Statistical Institute, Calcutta, India. Research Interests: His research focuses on international marketing, pricing strategies, and marketing strategy, with a particular emphasis on consumer response to targeted price promotions and consistency in consumer attitude measurements. His work bridges statistical modeling with marketing applications, especially in fuzziness measurement and decision theory. Publications: His notable works include studies on deal exclusivity, consumer psychology, and fuzzy logic in decision-making, published in journals like Journal of Marketing and International Journal of Research in Marketing . Contact: Email: royt1@arizona.edu Office: McClelland Hall 324, University of Arizona, Tucson, Arizona

• Public Economics
• Political Economy
• Comparative Politics
• +۴ مورد دیگر

Andreu Arenas is an Associate Professor at the University of Barcelona currently on leave while serving as Senior Quantitative Analyst at Ivàlua. He maintains active research affiliations as a Research Fellow at the Barcelona Institute of Economics (IEB), where he co-directs the Political Economy Program, and at the Institutions and Political Economy Research Center (IPERC). Previously, he held a postdoctoral fellowship at CORE (UCLouvain) and was a Visiting Research Scholar at Princeton University's Bobst Center and Politics Department. His research spans public economics, political economy, comparative politics, and the economics of education/social mobility, with strong methodological focus on causal inference and quantitative analysis. Recent work examines pandemic education impacts (showing 25% mathematics learning loss equivalent to one school year), democratic resilience during crises, gender differences in high-stakes testing, and intergenerational mobility mechanisms. His publications appear in premier journals including Proceedings of the National Academy of Sciences , Management Science , and Economic Journal , demonstrating interdisciplinary reach across political science, economics, and education policy. Arenas' publication record reveals consistent output in top-tier journals since 2016, with increasing focus on contemporary policy challenges like pandemic education disruption and democratic stability. His work combines experimental, quasi-experimental, and large-scale observational methods, often featuring multi-country collaborations. The 2021-2025 publications show particular emphasis on education policy responses to crises and methodological transparency in social science research. His doctoral training at the European University Institute (PhD in Economics, 2016) established foundations for his current research program, with subsequent positions at Princeton and UCLouvain expanding his methodological toolkit and policy relevance. Current work in progress includes projects on public health valuation, researcher variation in economics, and analytical robustness in social sciences. Arenas actively collaborates with major research institutions including ISEI-IVEI (Basque educational evaluation) and contributes to policy discussions through reports like the IEB Report 4/2023 on education quality and equality. His work directly informs educational recovery strategies following pandemic disruptions, particularly regarding mathematics instruction and socio-emotional support systems. The learning loss study he co-authored has shaped educational policy discussions across Spain's autonomous communities through its documentation of differential impacts by school type and student characteristics.

Dennis C. Ahrholdtمشاهده پروفایل

استاد

• E-Business
• Service Management
• Consumer Behavior
• +۳ مورد دیگر

Dennis C. Ahrholdt is a Professor of General Business Administration at the Hamburg School of Business Administration (HSBA) , specializing in Digital Marketing & E-Business . He serves as a member of the scientific advisory board and ombudsperson for scientific integrity at HSBA. His academic journey began at the University of Hamburg and Lappeenranta University of Technology (Finland). He earned his PhD summa cum laude from the University of Hamburg's Institute for Operations Research, with a dissertation on "E-Commerce Website Success Factors" that received multiple awards. Research Interests: Digital Marketing & E-Business Service Management Online & Service Consumer Behavior Data Science & Analytics The 15 most recent publications reveal three major research trends: (1) digital trust mechanisms in e-commerce, (2) visitor satisfaction dynamics in tourism/hospitality, and (3) nonlinear customer loyalty models through data-driven approaches. Scientific Awards: Best Dissertation Award (University of Hamburg) BÜROPA-PREIS 2011 (Stifterverband für die Deutsche Wissenschaft) As an advisor, he has mentored notable researchers like Dr. Ricarda Bohn, Dr. Susanne Faerber, and Prof. Dr. Tobias Knuth. He contributes to journals including European Journal of Operational Research and European Management Journal , while co-authoring the best-selling Springer textbook "Online-Marketing-Intelligence" (300,000+ downloads).

Kiersten M. Maryottمشاهده پروفایل

دانشیار بالینی

• Experiential Learning
• Consumer Behavior
• Service Failure and Recovery
• +۳ مورد دیگر

Kiersten M. Maryott serves as Clinical Associate Professor of Business Administration in the Department of Marketing at the University of Pittsburgh's Katz School of Business, where she has taught since 2009. Her responsibilities include coordinating the Introduction to Marketing course, mentoring PhD students in teaching, managing marketing course schedules, and advising the Pitt chapter of the American Marketing Association. Previously, she held teaching positions at the University of Richmond, Virginia Commonwealth University, and the University of Central Florida. Dr. Maryott earned her PhD in Business Administration from Duke University and dual Bachelor of Science degrees in Marketing and Psychology from Virginia Tech, graduating Summa Cum Laude. Her academic credentials include membership in Beta Gamma Sigma and Phi Sigma Pi honor societies. Her research program spans two interconnected domains: pedagogical investigations into experience-based learning (EBL) as an educational enhancement tool, and theoretical consumer behavior studies examining trust, credibility, and consumer welfare impacts. A secondary research focus analyzes service failure and recovery mechanisms and their consequences for customer loyalty. This dual approach bridges classroom innovation with fundamental consumer insights. Analysis of her recent publications reveals a pronounced shift toward adapting experiential learning methodologies for remote and hybrid educational environments, particularly evident in her 2020-2022 pandemic-response research. Concurrently, her consumer behavior work maintains strong emphasis on service recovery dynamics, with increasing attention to cross-cultural applications and digital contexts. Dr. Maryott's scholarly contributions have been recognized through significant honors including: Election as Fellow of the Association for Business Simulation and Experiential Learning (ABSEL) Tilburg University TIAS PhD Summer Scholarship Multiple best paper awards and nominations at ABSEL conferences (2017-2022) As an educator, she advises undergraduate marketing interns and mentors PhD candidates in pedagogical development. Her institutional leadership includes service on Pitt Business's Undergraduate Program Committee, Experience-Based Learning Committee, Assurance of Learning Committee, and multiple faculty search committees. She has received internal funding for curriculum innovation initiatives focused on experiential learning integration. Dr. Maryott maintains deep engagement with the Association for Business Simulation and Experiential Learning (ABSEL), currently serving as Treasurer and Local Arrangements Chair after progressing through all executive roles including President. She spearheads the Katz School's experiential learning taskforce and strategic partnerships development, establishing it as a nationally recognized EBL implementation model.

• Work Integrated Learning
• Employability and Careers
• Consumer Engagement
• +۳ مورد دیگر

Dr Wayne Read serves as Lecturer in Work Integrated Learning (WIL) and Deputy Director of the Bachelor of Commerce at Deakin Business School, Faculty of Business and Law, Deakin University. Previously Academic Coordinator of WIL until January 2025, he teaches marketing and management units across all levels with emphasis on career application of classroom knowledge, having co-developed the core WIL unit MWL101 Professional Insight in 2015 and led recent WIL suite redevelopment. His qualifications include a Deakin University PhD, Graduate Certificate of Higher Education (Learning and Teaching), Graduate Certificate of Arts & Sciences, Bachelor of Commerce (Honours), and Bachelor of Psychology and Management: Doctor of Philosophy Graduate Certificate of Higher Education (Learning and Teaching) Graduate Certificate of Arts & Sciences Bachelor of Commerce (Honours) Bachelor of Psychology and Management Read's research centers on Work Integrated Learning, Employability, Relationship Marketing, and Consumer Engagement with technology, particularly examining emotional attachment in social media contexts. His scholarship bridges educational innovation in WIL with consumer behavior theory, evidenced by publications in the European Journal of Marketing and Australasian Marketing Journal. His 8 publications from 2010-2022 reveal evolving focus from technology adoption barriers to contemporary WIL solutions, with recent work emphasizing virtual placements and Twitter-based consumer engagement. This trajectory demonstrates consistent contribution to both marketing theory and practical educational frameworks. His teaching excellence has been recognized through: 2025 AAUT Citation for DBS Consultancy Team 2023 Deakin VC Award for Teaching Excellence (WIL Suite Enhancement) 2022 Deakin VC Award for Student Employability (MWL101 innovation) 2013 Deakin Award for MMK277 Marketing Management 2011 Deakin Vice Chancellors Prize and Bowater Trust Honours Prize for thesis Read currently supervises doctoral candidate Lincoln James on BCom career-readiness and secured $20,000 in ACEN funding for WIL projects: Avoiding Transactional Placements (2021-2022, $10,000) with Indigenous stakeholder focus Virtual WIL: Technology-enabled placements (2019-2020, $10,000) He actively shapes WIL practice as ACEN Victoria/Tasmania Chapter Chair (2023-2025) and ACEN/WILA Conference Committee co-lead, organizing events in Melbourne (2022), Sydney (2024), and planning Adelaide (2026).

Benavent Christopheمشاهده پروفایل

استاد

• Marketing
• Consumer Behavior
• Artificial Intelligence
• +۷ مورد دیگر

Benavent Christophe is a university professor whose research spans marketing, consumer behavior, and digital transformation. His work examines decision-making processes, platform ecosystems, and the impact of artificial intelligence on society. Key research themes include customer relationship management, voice assistant adoption, and social media analysis during crises Recent publications analyze mask polarization during the pandemic and AI's societal implications Develops theoretical frameworks for in-store technology effects and decision conflict theory applications His methodological approach combines empirical studies with natural language processing techniques, particularly evident in Twitter conversation analyses from 2020-2022. Publications appear in journals like International Journal of Market Research and Journal of Consumer Marketing , as well as edited volumes on management frontiers.

• Survey Methodology
• Official Statistics
• Data Science
• +۴ مورد دیگر

Paula Vicente is an Associate Professor of Statistics and Data Analysis at ISCTE Business School, ISCTE - Lisbon University Institute, and an Integrated Researcher at BRU-Iscte (Business Research Unit) specializing in the Data Analytics Group. Her expertise spans survey methodology, data science applications in market research, and official statistics, with extensive consulting experience in survey design and sampling. Her academic qualifications include: Aggregation in Statistics and Data Analysis (2013) PhD in Quantitative Methods (Surveys and Opinion Polls) from ISCTE (2004) Master's degree in Business Sciences (1996) Bachelor's degree in Business Organization and Management (1993) Her research focuses on telephone/mobile phone surveys, official statistics, and data science integration in traditional survey methods. She addresses critical challenges like coverage error in internet surveys, mobile-only population representation, and social media data applications for social science research. Her work bridges methodological rigor with practical applications in public policy and business contexts. Recent publications (2015-2025) reveal three dominant research trajectories: mobile survey methodologies (dual-frame CATI, callback strategies), public transport user behavior (satisfaction, loyalty, adoption barriers), and environmental/public health applications (willingness-to-pay, recycling behavior, pandemic response). Her work increasingly integrates computational techniques like fuzzy clustering with traditional survey approaches. No major scientific awards or fellowships are documented in the source materials. She serves as Coordinator for the PhD in Management program (2022-2026) and 1st Year Coordinator for the Data Science Bachelor's program (2024-2026). Her consulting portfolio includes ICS/ISCTE Surveys and the Study on Oral Health of Children and Youth (SCML), with active participation in professional associations like the Portuguese Statistical Society (2000-2013) and Portuguese Association for Classification and Data Analysis (since 2000). As a core member of BRU-Iscte's Data Analytics Group, she contributes to advancing business research through statistical modeling and computational methods, with particular focus on applying survey methodology innovations to real-world business and societal challenges.

Pierre-Yann Dolbecمشاهده پروفایل

دانشیار

• Markets and culture
• Institutional dynamics
• Consumer participation
• +۶ مورد دیگر

Pierre-Yann Dolbec is an Associate Professor of Marketing at Concordia University's John Molson School of Business (JMSB). He serves as a thesis supervisor for Marketing (MSc) and Business Administration (PhD) programs, with expertise in markets and culture, institutional dynamics, consumer participation, innovation, taste, and technology. Dr. Dolbec's research tackles complex market questions, examining how public organizations respond to market pressures, how organizations can contribute to society while satisfying shareholder interests, and how consumers reshape markets. His current research projects investigate markets for coffee, tattoos, sneakers, fashion, music, transportation, microdosing, and education, as well as social projects in Africa, South America, and Southeast Asia. Based on his students' theses, he also examines digital influence and online influencers, and the acculturation of wealthy consumers. His scholarly work has been published in top journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, Journal of Retailing, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. His research has received distinctions such as most cited and most downloaded papers, and has been featured in media outlets including National Post, Channel News Asia, CTV News, Global TV, CBC & Radio-Canada, Journal de Montreal, Les Affaires, and Le Devoir. Scientific Awards: One of six "Highly cited" articles at the Journal of Consumer Research for 2016 Second most cited paper at the Journal of Consumer Research for research published in 2015 Featured in JCR Research Curation "The Psychology of Innovation", July 2016 One of the 25 most downloaded papers in 2014-2015 at the Journal of Retailing Third most cited paper at the Journal of Retailing for research published in 2013 Dr. Dolbec has received close to $1M in funding from varied sources including the Social Science and Humanities Research Council and the Fonds Société et Culture. He serves on the editorial review board of Journal of Consumer Research, Journal of Consumer Psychology, European Journal of Marketing, Journal of Advertising Research, and Recherche Appliquée en Marketing (RAM). He mentors at academic conferences and supervises master's and doctoral students.

• Retail Management
• Digital Marketing
• Consumer Behavior
• +۶ مورد دیگر

Dr. Kirthi Kalyanam serves as Professor of Marketing at Santa Clara University's Leavey School of Business, where she holds dual leadership roles as Executive Director of the Retail Management Institute and Director of Internet Retailing. Her work bridges academic research with industry practice through Lucas Hall-based initiatives focused on retail innovation and digital transformation. Her research program centers on experimental investigations of digital marketing phenomena, with particular expertise in advertising effectiveness, multi-channel consumer behavior, and technology-driven retail disruptions. She employs advanced methodologies including field experiments, regression discontinuity designs, and machine learning to analyze consumer responses to advertising content, app crashes, subscription models, and business-to-business marketing scenarios. Her work consistently addresses practical retail challenges through data-driven insights. Analysis of her recent publications (2016-2025) reveals a methodological progression toward sophisticated experimental designs examining cross-channel effects, behavioral targeting, and technology failures. Her research demonstrates consistent focus on causal relationships in digital marketing, with increasing emphasis on business-to-business contexts and longitudinal advertising effects, while maintaining strong industry relevance through partnerships with major technology platforms. As Executive Director of the Retail Management Institute, she leads strategic initiatives connecting academic research with retail industry stakeholders through collaborative projects, executive education, and thought leadership programs focused on emerging retail technologies and consumer behavior trends.

Walter Wymerمشاهده پروفایل

استاد

• Nonprofit Marketing
• Brand Management
• Volunteerism
• +۳ مورد دیگر

Walter Wymer is a Professor at the Dhillon School of Business, University of Lethbridge, specializing in nonprofit marketing and brand management. His academic credentials include a BS, MBA, and DBA, establishing a robust foundation for his research and teaching career. His educational background comprises: BS MBA DBA Professor Wymer's research centers on nonprofit marketing, with deep exploration of volunteer retention dynamics, donor behavior patterns, and strategic brand applications within charitable organizations. He investigates how brand strength and authenticity drive supporter loyalty and intentions, providing actionable frameworks for nonprofit practitioners. His work bridges theoretical constructs with real-world implementation, emphasizing ethical considerations in social marketing and the evolving landscape of philanthropy. Key contributions include taxonomy development for prestige-seeking students and frameworks for measuring nonprofit brand strength. Analysis of his 2023-2025 publications reveals dominant trends in applying brand management principles to nonprofit contexts, with particular emphasis on generational shifts in philanthropy (Gen-Z focus), digital fundraising through social media, and the psychological mechanisms behind brand remarkability in charitable appeals. His work consistently addresses practical challenges such as volunteer management, responsible gambling messaging, and coalition building for complex social issues. No formal scientific awards are documented in available sources, though his extensive publication record demonstrates significant scholarly impact. While specific student advisees are not listed, Professor Wymer's development of case studies (e.g., 'Santos Motors', 'City Hotel's Towel Reuse Program') and teaching materials indicates active mentorship. His research includes practical frameworks for nonprofit professionals, such as the 'Volunteer retention research report', suggesting applied knowledge transfer. No grant funding details are provided in available materials. The available information does not reference dedicated research laboratories or formal collaborative teams, though his work frequently addresses coalition-based approaches to social problems.