Bram Duivenvoorde is an Associate Professor at the Molengraaff Institute for Private Law , Utrecht University , specializing in advertising law , consumer law , and e-commerce . He holds a PhD from the University of Amsterdam (2014) and combines academic research with practical legal experience, including roles as an attorney-at-law at Hoogenraad & Haak (2014-2020) and interim legal counsel at Heineken International (2018). His work focuses on digital society , personalized marketing , and AI regulation in consumer contexts. Education : PhD (UvA, 2014), LLM (Utrecht, 2009), LLB (Utrecht, 2007) Key Research Areas : Advertising Law, Consumer Law, Digital Regulation, EU Law, Personalized Marketing Recent publications analyze generative AI , deepfakes , and DSA compliance , emphasizing consumer protection in evolving digital landscapes. He supervises PhD candidates Thijs Kelder and Jorn Torenbosch and leads the LLM Honours Programme . Duivenvoorde contributes to European consumer law through RENFORCE initiatives and serves as Editor for journals like Intellectuele Eigendom en Reclamerecht .
- Advertising Law
- Consumer Law
- E-Commerce
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