معرفی
Prof. Marnik G. Dekimpe is a Research Professor of Marketing at Tilburg University and Professor of Marketing at KU Leuven. He holds editorial roles in top journals and has advised leading industries on marketing strategy. His research focuses on recession marketing, private-label success drivers, and marketing-mix effectiveness. He has won numerous awards, including the 2017 Mahajan Award and 2016 EMAC Distinguished Scholar Award.
Education: PhD in Marketing from UCLA. Career highlights include Head of Department at Tilburg (2014-2020), visiting professorships at HKUST and Singapore Management University, and editorial leadership roles in multiple journals.
Research interests span product-harm crises, consumer behavior, and retail strategy. Recent work explores proximity-store strategies for big-box retailers and the welfare impacts of hard discounters’ brand listings.
Award highlights include honorary doctorates, best-paper awards, and long-term impact recognitions. Supervised over 40 PhD students, with notable advisees in retailing and marketing analytics. Active in editorial boards of key marketing journals and research institutes.
