Thijs Broekhuizen

Dr. Thijs Broekhuizen is an Associate Professor at the University of Groningen's Faculty of Economics and Business, specializing in Innovation Management & Strategy. He currently serves as Scientific Director of the University of Groningen Business School, Coordinator of the Northern-Netherlands Innovation Monitor, and Programme Director of the Executive MBA. His research focuses on digital transformation, value creation in innovation, and digital business models, with interdisciplinary insights bridging strategy, innovation, and digitalization.

Education:

• PhD in Marketing (University of Groningen, 2006)
• MSc in Marketing (University of Groningen, 2001)

Research Interests:

Broekhuizen explores value appropriation in technology-driven contexts, digital business models, and strategic responses to disruptive technologies. His work emphasizes SMEs' digital transformation challenges, organizational identity during technological change, and AI-driven innovation management. Key areas include digital platforms, motion picture industries, and social media dynamics.

Grants & Projects:

• TALENT4S3 (€165K, Interreg 2024-2028)
• SIRM (€189K, Interreg 2023-2027)
• NWO-funded studies on construction industry profitability and online customer journeys

Awards:

• Best Paper Award at ISoF 2021
• Best Short Paper Award Nomination 2021

Teaching & Leadership:

Broekhuizen teaches strategy and digitalization in executive programs and has led the MScBA and EMBA initiatives. His educational roles include Programme Director of the Executive MBA (Energy Transition, Health, Sustainable Business Models tracks) and member of the Groningen Digital Business Centre.

Labs/Teams:

He coordinates the Northern-Netherlands Innovation Monitor (surveying 10,000+ SMEs) and collaborates with the Groningen Digital Business Centre to advance digital strategy research.