معرفی
Dr. Maryse Brand is an Associate Professor in the Faculty of Economics and Business at the University of Groningen, specializing in Innovation Management & Strategy. She holds a PhD in Business Economics from the same university (1993), focusing on industrial marketing and organizational buying behavior. Her career includes roles as a small business consultant and academic leadership positions, including Chair of the Department of Innovation Management & Strategy (2010–2019) and Programme Director of the Faculty’s PreMSc Programme.
Her research focuses on franchising dynamics, small business management, and strategic change. Key projects include analyzing franchisee exit intentions, entrepreneurial behavior within franchises, and supporting SMEs in transitioning to sustainable and professional operations. She collaborates with organizations like the Dutch Franchise Association and contributes to policy discussions on franchise legislation.
Teaching responsibilities include coordinating courses in Small Business Management, Franchising, and the Research Paper component of the MScBA programme. She also supervises student theses and contributes to executive education initiatives.
- Awards: Best ISoF Paper Award (2021 and 2007)
- Key Projects: Development of the PSP-scan tool for SME professionalization, Franchise Act policy research
- Current Roles: Programme Director (PreMSc), Curriculum 2024 Project Team
