معرفی
Dr. ZHANG Haiyan is an Associate Professor at NEOMA Business School and serves as the Director of the NEOMA Confucius Institute for Business-Rouen. He holds a Master of Arts and PhD in Public Administration and Management from the University of Antwerp. His academic focus includes strategic management, international business dynamics, and emerging markets.
His research examines:
- International business strategies of Chinese multinational enterprises
- Management of international joint ventures in transition economies
- High-tech industrial agglomeration in China
- Chinese outward FDI in Europe and EU-China investment relations
- Belt and Road Initiative impacts on global investment patterns
Recent publications (2018-2024) predominantly analyze geopolitical influences on Chinese foreign investments, with consistent focus on Belt and Road economics, location strategies in Europe, and comparative analysis of emerging market multinationals. His work appears in leading journals including Management International Review, Asia Pacific Business Review, and Journal of International Business Policy.
As director of the Confucius Institute, he facilitates academic and business exchanges between China and Europe. He has consulted for governments, trade associations, and multinational corporations on international business strategy.
