معرفی
Helen-Shanqing DU is an Assistant Professor in Strategy at NEOMA Business School. She teaches strategic management and research methods in bachelor and master programs. Her research focuses on multinational corporations' location strategies, firm performance, FDI dynamics, and innovation. She has published in top journals like Journal of Management Studies and Journal of International Business Studies.
Education: Doctorat in Sciences Economiques, Sociales et de Gestion (Economie).
Her research explores how global cities influence MNC decisions through knowledge connectivity and agglomeration effects. Recent work examines FDI location choices linked to urban networks and performance outcomes. She has presented at key conferences such as AIB Annual Conference and Strategic Management Society events.
Her academic contributions highlight strategic implications of global city ecosystems for multinational enterprises, emphasizing innovation and R&D investments. No specific grants or awards listed in the provided text.