معرفی
Helen-Shanqing DU is an Assistant Professor of Strategy at NEOMA Business School, specializing in multinational firms’ location strategies, performance analysis, and innovation. She holds a PhD in Economics from the field of Social and Management Sciences. Her research focuses on how global cities influence MNE performance through connectivity and learning effects. She teaches Strategic Management and Business Research Methods across bachelor’s and master’s programs.
Education:
- PhD in Economics, Social and Management Sciences
Her work explores FDI location choices, R&D investment patterns, and the role of global cities in shaping corporate strategies. She has published in journals including Journal of Management Studies, Journal of International Business Studies, and Regional Studies.
Conferences & Engagement:
- Presented at international conferences like AIB Annual Conference, Strategic Management Society, and TEMS-ISIE.
- Active in workshops on MNE location decisions and global city dynamics.
Research Themes:
Examines how global cities enhance innovation and MNE performance through knowledge spillovers and connectivity, with a focus on R&D and strategic headquarters placement. Her studies address agglomeration economics, FDI drivers, and the interplay between ownership structures and geographic choices.
