Yuli Liang

Dr. Yuli Liang is an Assistant Professor in the Department of Fashion Merchandising at Texas State University's School of Family & Consumer Sciences. She joined the institution in Summer 2020 and specializes in integrating technology into fashion supply chains and consumer behavior analysis. Her teaching includes courses on global manufacturing and logistics. Dr. Liang's research focuses on visual retailing, digital commerce, and multi-channel retail strategies.

Her research explores how consumer traits like gender, ethnicity, and fashion interest influence visual attention in advertisements, leveraging eye-tracking technology. She has also studied pandemic-era consumer behavior, including DIY face mask production and remote work attire preferences.

• Awards: ITAA Paper of Distinction Award (2021), ACRA Best Track Paper Award (2022), and 2nd place in ITAA Best Paper Award (2017).
• Grants: Principal investigator for initiatives such as the Technology and Leadership Education Network for Texas Students ($50,000, 2024–2026) and COUTURE research grants ($7,000+).
• Service: Co-chair of ITAA's Sustainability/Social Responsibility track and reviewer for journals like Marketing Intelligence and Planning and BMC Psychology.

Her work bridges technological innovation with consumer insights, contributing to sustainable retail practices and digital transformation in fashion industries.