Daeun Chloe Shin

Daeun Chloe Shin serves as Assistant Professor in the Department of Human Development and Consumer Sciences at the University of Houston, specializing in retail innovation and sustainable business practices.

Education:

• Ph.D., Textile Technology & Management, North Carolina State University, 2022
• M.S., Textile and Apparel, Technology and Management, North Carolina State University, 2019
• B.A., Economics and Psychology, Northwestern University, 2014

Research Focus: Her work bridges digital entrepreneurship and sustainability in global retailing, examining how technology reshapes consumer experiences and business models. Current investigations include virtual reality applications for small retailers, social presence dynamics on sharing platforms, and cross-cultural consumer behavior in emerging markets.

Publication Trends: Recent works (2022-2025) demonstrate interdisciplinary rigor across marketing, consumer psychology, and corporate responsibility, with recurring themes in brand authenticity, CSR communication, and digital retail innovation.

Scientific Recognition:

• 2022 Paper of Distinction Award (Sustainability/Social Responsibility track, ITAA Conference)
• 2021 Paper of Distinction Award (Culture track, ITAA Conference)
• 2021 Paper of Distinction Award (Merchandising/Retailing II track, ITAA Conference)

Academic Contributions: As Global Retailing Program Coordinator, she teaches advanced courses in sustainability analytics and data-driven retail strategy while advancing research at the technology-consumption nexus.