Young Ha

Dr. Young Ha is Professor and Area Coordinator of Fashion Merchandising & Design in the Department of Family and Consumer Sciences, College of Health and Human Services, California State University, Long Beach.

Education

• Ph.D. in Consumer Sciences (Emphasis Fashion Merchandising), The Ohio State University
• M.S. in Consumer Sciences (Emphasis Fashion Merchandising), The Ohio State University
• B.S. in Textiles and Clothing, Hanyang University

Research Interests

Dr. Ha’s research bridges consumer psychology and retail technology. She investigates how consumers respond to visual and sensory cues in both physical and digital retail environments, with particular attention to:

• Online visual merchandising and website design quality
• Mobile coupon adoption, privacy trade-offs, and omni-channel shopping
• Social media word-of-mouth and its influence on young consumers
• Emotional and cognitive mechanisms underlying shopping intentions

Publication Landscape

Across more than fifteen years, her scholarly output has progressively tracked the evolution of digital retailing—from early studies on general Internet apparel shopping (2004) through nuanced explorations of mobile couponing (2012-2015) and recent work on interactive online learning tools (2020). The trajectory underscores a consistent focus on consumer–technology interactions, with methodological breadth spanning experimental designs, survey-based profiling, and critical literature reviews.

Scientific Awards

• Best Paper Award (2014), American Collegiate Retailing Association (ACRA)
• Distinguished Paper Award (2013), Pan Pacific Business Research Conference
• Sara Douglas Fellowship for Professional Promise (2005), International Textiles and Apparel Association (ITAA)
• Layman Grant (2009), University of Nebraska
• Excellence in Teaching Award (2005), The Ohio State University
• Lois E Dickey and Esther A Meacham Endowment Research Award (2004), The Ohio State University

Advising & Grants

While specific doctoral or master’s advisees are not named in the provided material, Dr. Ha’s receipt of teaching and research awards, along with her coordination of the Fashion Merchandising & Design area, indicates active mentoring and curriculum leadership. Grant funding includes the University of Nebraska Layman Grant and multiple Ohio State University endowment awards that have supported her consumer-behavior research.

Labs & Teams

No dedicated laboratory or research group titles are supplied; however, as Area Coordinator she oversees the Fashion Merchandising & Design program and likely collaborates with interdisciplinary teams across CSULB’s College of Health and Human Services.