معرفی
Professor Yuksel Ekinci is a distinguished academic at the University of Portsmouth, currently serving in the School of Strategy, Marketing and Innovation within the Faculty of Business and Law. With over 27 doctoral and 200 postgraduate students mentored, he maintains active research in Agile Centre for Equitable Sustainability and Experimental Research Cluster. His career spans institutions like University of Reading, Oxford Brookes University, and University of Surrey.
Research Interests: Yuksel Ekinci's work bridges consumer behavior, brand management, and tourism marketing with specific focus areas including:
- Dark side of branding (compulsive buying, brand hypocrisy)
- Social media influencers and their ethical implications
- Destination branding and tourism marketing
- Brand morality and spirituality perspectives
- AI applications in marketing
- Environmental sustainability messaging
His recent publications analyze topics such as Cittaslow promotion for small urban destinations, joint brand advertising for heritage sites, and influencer deception in digital marketing. He has contributed 69 research outputs including books, chapters, and 48 peer-reviewed articles.
Scientific Recognition: Professor Ekinci appears in
- Research.com Top 1500 International Scientists (Business & Management 2022)
- Stanford-Elsevier Top 2% Cited Scholars (2023)
Professional Engagement: He serves on editorial boards for marketing and tourism journals, completed consultancy projects for major companies including Carabao, IBM, and Ogilvy, and chairs academic conferences like the Advances in Hospitality and Tourism Marketing series. His methodological expertise spans structural equation modeling, mixed-methods research, and experimental studies.
