Matthew Kearney

Matthew Kearney serves as Lecturer in Marketing, Subject Director for Marketing, and Course Director for Business Studies with Specialisms and HRM & Marketing degrees at Ulster University Business School. He is affiliated with the Department of Global Business and Enterprise at the Magee Campus in Derry~Londonderry.

His educational background includes an Undergraduate Honours Degree in Business with Psychology and Doctoral Research at Ulster University focused on compulsive buying behaviour. He holds a Postgraduate Certificate in Higher Education Practice (2016) and Fellowship of the Higher Education Academy.

• Consumer Behaviour & Psychology: Specializes in compulsive buying, digital consumption patterns, and psychological triggers in marketing
• Tourism & Media: Pioneering research on film-induced tourism (Game of Thrones, Star Wars) and destination branding
• Digital Engagement: Investigates technology-enhanced learning and mobile applications in educational contexts
• Health Informatics: Cross-disciplinary work on cyberchondria and online health information seeking

His publication portfolio demonstrates consistent output since 2011 with recent emphasis on digital health metrics (2019), film tourism economics (2015-2018), and educational technology applications (2018). The research spans interdisciplinary domains connecting marketing psychology with tourism economics and digital health.

• Best Paper Award at THRIC 2015 for Game of Thrones tourism research
• Nominated for Ulster University Excellence in Teaching Award
• Research featured in hundreds of national/international media outlets

As an active consultant, Kearney has led significant projects including the Giant's Causeway Economic & Social Impact Study (2018). His media presence demonstrates practical application of research, with findings disseminated through 193 Mendeley readers and coverage by 3 news outlets. He maintains strong industry connections through tourism consultancy and educational technology development.