معرفی
Dr. Yongick Jeong is Associate Professor and Digital Advertising Area Head at LSU's Manship School of Mass Communication. His research examines advertising effectiveness metrics, media message formats, and cross-cultural representations in marketing communications with a focus on health, environmental, and social justice contexts.
His methodological expertise includes experimental designs analyzing how context-induced moods and message framing impact audience evaluations. Recent work investigates the relationship between social movements (e.g., BLM) and advertising representations.
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