معرفی
Dr. Ting-Hao Tsou serves as Assistant Professor of Digital Advertising in the Manship School of Mass Communication at Louisiana State University. He holds a Ph.D. in Strategic Communication from the Missouri School of Journalism and master's/bachelor's degrees from Shih Hsin University in Taiwan, complemented by five years of industry experience in advertising and marketing management.
His academic background includes:
- Ph.D. in Strategic Communication, Missouri School of Journalism, University of Missouri
- M.A. in Public Relations and Advertising, Shih Hsin University, Taipei, Taiwan
- B.A. in Public Relations and Advertising, Shih Hsin University, Taipei, Taiwan
Dr. Tsou's research centers on technology-mediated strategic communication, with particular expertise in how augmented reality, virtual reality, and artificial intelligence transform audience engagement with persuasive advertising and health messages. His work bridges theoretical communication frameworks with practical applications in digital environments, focusing on consumer response mechanisms in emerging media landscapes.
His recent publications (2023-2024) reveal three dominant research trajectories: (1) AR/VR applications in narrative advertising and product placement, (2) algorithmic personalization in social networks, and (3) gender representation in health campaigns. These works demonstrate consistent output in top advertising journals while addressing timely intersections of technology, psychology, and communication ethics.
As an active conference presenter at AAA, AEJMC, ICA, and ICORIA, Dr. Tsou maintains strong connections to the international advertising research community. His industry background informs a practice-oriented research approach, though specific grant details aren't provided in available materials. Prospective students interested in digital advertising technologies should contact him directly regarding current research opportunities.
