معرفی
Ting-Hao Tsou serves as an Assistant Professor of Digital Communication and Media in the Department of Communication at West Texas A&M University, operating within the Sybil B. Harrington College of Fine Arts and Humanities. He teaches core courses including Advertising Principles, Digital Advertising, Advertising Campaigns, Intro to Media Communication, and Research Methods, emphasizing both theoretical frameworks and practical applications for student skill development.
His academic credentials include:
- Ph.D. in Strategic Communication from the Missouri School of Journalism
- M.A. in Public Relations and Advertising from Shih Hsin University, Taipei, Taiwan
- B.A. in Public Relations and Advertising from Shih Hsin University, Taipei, Taiwan
Dr. Tsou's research program centers on augmented and virtual reality applications in advertising and health communication, investigating how immersive technologies influence consumer message processing and persuasion outcomes. His work spans digital advertising effectiveness, gender representation in health campaigns, and personalized social media strategies, utilizing experimental methodologies grounded in communication theory and psychological principles.
Analysis of his recent publications reveals concentrated focus on augmented reality's role in brand storytelling and critical examination of gender stereotypes in cancer-related public service announcements. His scholarly output appears in leading journals like Journal of Interactive Advertising and Advertising & Society Quarterly, with regular presentations at premier conferences including American Academy of Advertising (AAA) and International Communication Association (ICA), demonstrating sustained contributions to digital media research.
His academic achievements have earned recognition through prestigious awards:
- Best Dissertation Award, School of Journalism, University of Missouri (2023)
- Gregory Scholarship for research presentation, Maxine Wilson Gregory Scholar Program (2022)
- Gregory Scholarship for research projects, Maxine Wilson Gregory Scholar Program (2022)
- Graduate Student Scholarship, American Academy of Advertising Conference (2022)
- Professional Presentation Award, University of Missouri Graduate School (2022)
- Donald S Mozley Scholarship, School of Journalism (2019-2022)
Dr. Tsou actively mentors students through the Buffalo Advertising Team, which develops real-world campaigns for the National Student Advertising Competition (NSAC), and previously guided cross-disciplinary research via the Maxine Wilson Gregory Research Program. His commitment to student development manifests in classroom instruction, competition advising, and research supervision across communication and media disciplines.
He contributes to academic innovation through the Buffalo Advertising Team and Gregory Research Program initiatives, fostering collaborative environments for exploring digital communication strategies and advertising applications within the university's communication ecosystem.
