معرفی
Ying Huang is a Professor in the Department of Marketing Entrepreneurship and Innovation at the Manning School of Business, University of Massachusetts Lowell. She teaches undergraduate and graduate courses including Marketing Principles, Global Marketing, Retailing, International Marketing (MBA), and a Ph.D. seminar on B2B Marketing, with expertise spanning buyer-supplier dynamics and sustainability.
Education:
- Ph.D. in Retailing (2007), Michigan State University, Supporting Area: International Business
- M.S. in Textile Science (1999), Clemson University, Supporting Area: Statistics
- B.S. in Textile Design (1992), DongHua University, China, Supporting Area: International Trade
Research Focus: Dr. Huang's work centers on buyer-supplier relationships and supply chain governance in global contexts, with evolving emphasis on corporate social responsibility and sustainability. Her research examines how digitalization transforms governance mechanisms in emerging markets, the role of interpersonal ties in interorganizational exchanges, and CSR implementation in B2B settings. Recent publications demonstrate a strategic shift toward sustainability-driven supply chain innovation and digital governance frameworks, reflecting interdisciplinary integration of marketing, operations, and institutional theory.
Publication Trends: Analysis of her 15 most recent articles reveals three distinct phases: early work (2012-2016) established foundational insights on guanxi and control mechanisms in emerging markets; mid-career research (2017-2020) explored relationship sustainability and power dynamics; current work (2021-2025) focuses on digital transformation, environmental productivity, and CSR integration. Her publications consistently bridge theoretical rigor with practical implications for supply chain resilience.
Scientific Recognition:
- Best Paper for Practical Impact Award (2024) from AOM Management and Organization Review
- Two UML Teaching Excellence Awards (2024, 2020)
- Jack Meredith Best Paper Award (2013) from Journal of Operations Management
- Winner of 2010 Aspire2Retail Inter-Collegiate Retail Challenge
- Multiple AIB and AMS best paper awards (2003-2006)
Professional Impact: Dr. Huang's industry experience as DuPont Lycra® China marketing representative and NRF consultant directly informs her research on market entry strategies. She has secured targeted funding including Target Corp. Case Project Funds and mentored students in national case competitions. Her pre-academic career in Shanghai and South Carolina provides unique insights into cross-cultural supply chain operations, while her teaching excellence awards reflect commitment to developing future business leaders through practical, experience-driven pedagogy.
