معرفی
Yenee Kim is an Assistant Professor in the Marketing department at EDHEC Business School, where she has been a faculty member since 2020. She holds a Ph.D. in Marketing and specializes in consumer behavior analysis and retail strategies.
Her research encompasses:
- Consumer information processing dynamics
- Influence tactics in sales environments
- Retail innovation and consumer coping mechanisms
- Social impact initiatives in education access
Her publications demonstrate a strong focus on adaptive retail strategies, technology adoption in consumer settings, and equity-driven educational campaigns. Recent works analyze personalized sales techniques to revive physical retail (2025), consumer resistance to automated stores (2024), and information campaigns for disadvantaged populations (2023).
Kim actively presents findings at premier marketing conferences including the American Marketing Association and European Marketing Academy events. She collaborates internationally with researchers from institutions like ESSEC and James Cook University.
