Stéphanie PEYRE

Stéphanie PEYRE serves as a Lecturer in Marketing at KEDGE Business School, where she has taught for 12 years across multiple programs while concurrently holding teaching positions at EDHEC, IAE de Toulon, and IDRAC. Her industry background spans 24 years including sales/marketing management roles at COLGATE and MONDELEZ followed by senior consultancy at NIELSEN.

Her academic qualifications include:

• Graduate degree from EDHEC specializing in marketing
• PhD candidate in Marketing (thesis on ethical clothing consumption, defense scheduled June 2025)

Dr. Peyre's research centers on consumer behavior with dual emphases on ethical consumption patterns and retail category management. Her doctoral work investigates sustainable apparel purchasing decisions, while her applied research examines merchandising strategies for emerging food segments. She maintains strong connections between academic theory and industry practice through case study development.

Analysis of her 2023-2025 publications reveals consistent focus on optimizing retail category implementation, particularly for plant-based products, lactose-free dairy, and global cuisine segments. These case studies provide actionable frameworks for shelf space allocation and category visibility, complemented by her theoretical work on ethical consumer transgressions published in Research and Applications in Marketing.