Xing Fang

Dr. Xing Fang is a Lecturer in Marketing at the School of Business and Management, Royal Holloway, University of London. Prior to joining RHUL, he held a Visiting Assistant Professor role at Tulane University. His research focuses on data-driven approaches in recommendation systems, customer journey analysis, online retailing, and influencer marketing, with a particular emphasis on leveraging quantitative methods to understand consumer behavior in digital environments.

Key research areas include:

• Recommendation Systems
• Customer Journey
• Online Retailing
• Influencer Marketing
• Marketing Analytics
• Consumer Behavior

Recent publications explore speech act strategies in influencer marketing, information cues in recommender systems, and data-driven approaches to targeted referral programs. His work spans both theoretical and applied studies, addressing critical aspects of digital marketing and consumer analytics.

Collaborators include researchers such as Shangkun Shin, Xingyu Huang, Soo Kim, and Puneet Chintagunta. Dr. Fang teaches courses on Marketing Management, Strategic Marketing, and Marketing Analytics, integrating his research into practical applications.