Daqing Zhao

Daqing Zhao, PhD is a Full Time Faculty member serving as an Associate Professor in Business Analytics at the Barowsky School of Business, Dominican University. With over 20 years of experience in data analysis and simulations, he specializes in leveraging large datasets for customer-centric marketing strategies, optimizing customer acquisition, conversion, and retention through advanced analytics.

• Education: PhD from Stanford University

Dr. Zhao’s research focuses on the application of machine learning techniques in retail and online marketing, with particular emphasis on media portfolio optimization, personalization, product recommendations, and customer lifetime value modeling. His work integrates data-driven approaches to segmentation, predictive modeling, and forecasting.

Prior to academia, he held leadership roles in advanced analytics at Macys.com, Ask.com, University of Phoenix, Tribal Fusion, Yahoo, Acxiom/Digital Impact, and Bank of America. He has executed client analytics projects for major corporations including Intel, HP, Wells Fargo, Dell, and MasterCard.