معرفی
Nan Zhao is an Assistant Professor of Marketing at the Scheller College of Business, Georgia Institute of Technology. She holds a Ph.D. in Business Administration from Washington University in St. Louis and a B.B.A. from the University of Macau. Her academic work is centered on marketing strategy and consumer behavior in digital and retail environments.
Her primary research interests include:
- Customer Relationship Management
- Retailing
- Digital Marketing
- Public Policy
- Marketing
Her research explores how firms can optimize customer engagement and retention through data-driven strategies, particularly in digital platforms and retail settings. She investigates the intersection of consumer behavior and policy implications in modern marketing ecosystems.
While no recent publications are listed in the provided text, her research areas suggest a strong focus on quantitative marketing models, consumer analytics, and digital platform strategies.
There are no scientific awards mentioned in the available information.
Nan Zhao advises students and contributes to academic and professional development within the marketing discipline, though specific advisees or grant funding are not detailed in the current profile. She is actively contributing to the research and teaching mission of the Scheller College of Business.
No information is available about labs, research teams, or collaborative research groups she may lead or participate in.
