معرفی
Clarice Zhao is an Assistant Professor in the Department of Marketing at the Desautels Faculty of Management, McGill University. She holds a PhD in Quantitative Marketing from the University of Toronto, an MA in Economics from the University of British Columbia, and a BA in Economics from the Southwestern University of Finance and Economics.
Her research focuses on platform design, demand estimation, and consumer behavior in digital media and consumer-packaged goods. Key areas include big data analytics, retailing strategies, and the intersection of neural mechanisms with consumer habits. Her work has been published in journals like Management Science and Journal of the Experimental Analysis of Behavior.
Clarice teaches the course MGCR352 Principles of Marketing. Her research examines topics such as online publishing incentives and the neural underpinnings of consumer habits, reflecting her expertise in both theoretical and applied marketing analytics.
No scientific awards are explicitly listed, but her contributions to experimental marketing and digital platforms are notable. While no advising/grants details are provided, her affiliation with the Desautels Faculty positions her within a robust academic and research environment.
