Wynne Lam

Wynne Lam is a Senior Lecturer in Business Economics at the University of Edinburgh Business School. She serves as Programme Director for the MSc in Banking Innovation & Risk Analytics and is an Associate Member of the Centre for Competition Policy at the University of East Anglia. She also sits on the advisory board of the Competition and Innovation Lab at George Washington University. Her research focuses on industrial organization in the digital economy, particularly competition and regulation in digital markets.

• PhD in Economics (Toulouse School of Economics, University of Bologna)
• Master of Arts in Higher Education Practice

Her work spans theoretical industrial organization, cybersecurity economics, platform markets, and dynamic games. Key themes include pricing strategies, information diffusion, and regulatory frameworks for digital platforms.

Recent research trends highlight cybersecurity investments, market uncertainty, and platform governance. Her studies often employ dynamic game theory to analyze competition and consumer behavior in digital ecosystems.

Scientific awards include:

• Fellowship from the Higher Education Academy

She has published extensively on digital market competition, cybersecurity incentives, and platform regulation, with collaborations across Europe and the US. Her work appears in journals like European Journal of Operational Research and Production and Operations Management.