معرفی
Dr. Grace Fang Yu-Buck serves as an Assistant Professor of Marketing at the University of Houston-Clear Lake College of Business, with office B3121 and email yubuck@uhcl.edu. Her position places her within the institution's academic faculty structure focused on business education and research.
Research Focus:
Dr. Yu-Buck investigates the critical relationship between language and consumer behavior, examining how linguistic elements shape customer perceptions, attitudes, and purchasing decisions. Her methodological approach uniquely combines computational linguistics (natural language processing algorithms), experimental designs, and qualitative techniques to uncover nuanced behavioral patterns. This interdisciplinary work bridges marketing science, psychology, and data analytics, with particular relevance to digital communication strategies.
Teaching Portfolio:
She delivers foundational business courses:
- Principles of Marketing (core marketing concepts and frameworks)
- Consumer Behavior (psychological and social influences on purchasing)
- Marketing Research (quantitative and qualitative research methodologies)
Publication Record:
Her scholarly contributions appear in established marketing journals including Journal of Business Research, European Journal of Marketing, and Journal of Consumer Behaviour, demonstrating consistent output in consumer psychology and marketing communications research.
