Xiaodan Dong

Xiaodan Dong is a Clinical Associate Professor of Marketing at Arizona State University's W. P. Carey School of Business, Department of Marketing. She previously served as an Assistant Professor at the City University of New York – College of Staten Island. Dr. Dong holds a Ph.D. in Marketing from the University of Missouri (2013).

Her research focuses on digital media efficiency, social media word-of-mouth (WOM), and market orientation in the digital era. Teaching emphasizes digital marketing, social media marketing, and international marketing. She has collaborated with companies to provide experiential learning opportunities for students in areas like social media projects, internships, and industry speeches.

Her publications span journals such as Journal of Business Research and Industrial Marketing Management, addressing topics like resource asymmetry in international joint ventures and social media dynamics. Notably, she received the Best Paper Award at the 2016 American Marketing Association Summer Educator’s Conference.

Dr. Dong teaches courses including MKT 303 Honors Marketing Theory & Prac, MKT 571 Digital Mkt Appl & Analytics, and MKT 450 Social Media and Content Mkt, reflecting her expertise in digital and social media marketing strategies.