معرفی
Neeru Paharia is a Professor of Marketing at the W. P. Carey School of Business, Arizona State University (ASU), and holds the Juanita and Phil Francis Faculty Fellowship. She specializes in consumer behavior, branding, sustainability, and political consumption. Previously, she was tenured at Georgetown University’s McDonough School of Business and served as Research Director at Harvard University’s Edmond J. Safra Center for Ethics. Her career includes roles at McKinsey & Company, Creative Commons (co-founding team), and leadership in social networking initiatives like Peer 2 Peer University and ccmixter.org.
Education: D.B.A. in Marketing from Harvard Business School, M.S. in Public Policy and Management from Carnegie Mellon University, and B.A. in Economics from the University of California, Davis.
Research Interests: Dr. Paharia’s work explores sustainable consumption (e.g., ethical production practices and durability neglect), brands as political actors (e.g., consumer responses to divisive political stances), and symbolic consumption (e.g., time as a status symbol, wellness as a modern “religion”). Her findings have been featured in Harvard Business Review, Sloan Management Review, and media outlets like New York Times and NPR.
Awards & Recognition: Finalist for the Journal of Consumer Research’s Best Paper of the Year (2014, 2020). Her research bridges academic rigor and real-world impact, particularly in ethics, branding, and consumer psychology.
Teaching: Currently teaches Marketing Management (MKT 502) and Consumer Behavior (MKT 402) at ASU. Her pedagogy aligns with her research focus on ethical and socially responsible marketing practices.
