Dong Liu

Dong Liu is an Associate Professor in the Department of Marketing at California State University, Northridge (CSUN), teaching Marketing Management Seminar (MKT 449) and Marketing Channels (MKT 453) during Fall 2025 semester.

Education:

• Ph.D. in Business Administration (Marketing), 2020, University of South Florida, Muma College of Business
• M.B.A., 2014, University of Missouri, Columbia
• M.A., 2012, Nanjing Tech University
• B.A., 2009, Nanjing Tech University

His research centers on marketing strategy with emphases on organizational marketing behavior diffusion, digital marketing tactics, cross-functional marketing-finance synergies, and innovation in new product development. This work addresses critical gaps between theoretical frameworks and real-world corporate applications in evolving market landscapes.

Professional Activities:

• Teaching: MKT 449 (Marketing Management Seminar) and MKT 453 (Marketing Channels)
• Location: BB1133 and BB1204 classrooms at CSUN