Wesley Put - van den Beemt

Wesley Put - van den Beemt is a Lecturer and Researcher at the Academy for Tourism Storytelling, Breda University of Applied Sciences. She specializes in online marketing, market research, and international tourism management. Previously, she worked at GfK, an international market research agency focusing on consumer behavior. Her research interests include customer engagement management, conversion optimization, social media strategies, and the application of virtual reality in tourism. She is also certified in MBTI step 1 training, focusing on personal development and teambuilding.

As a researcher, she has collaborated on projects like the Van Gogh Europe initiative (EU research project) and the Grensloos Park De Groote Heide Interreg project. Her work explores topics such as destination image perception via VR technology and customer journey optimization in educational institutions. She has contributed to academic conferences and publications on tourism marketing and technology integration.

• Education: Not explicitly detailed in the text
• Key Projects: Van Gogh Storysperience 2.0 (Co-Investigator), Grensloos Park De Groote Heide (Principal Investigator)

Her media contributions include interviews on topics like digital tourism experiences (R&T Magazine, RTL Nieuws) and strategies for sustainable career development in the tourism sector. She actively engages with industry partners through workshops and guest lectures, bridging academic research with practical tourism management challenges.