Jörn Fricke

Prof. Dr. Jörn Fricke is a Professor of Leisure in a Social Context at the Academy for Leisure & Events, Breda University of Applied Sciences. His academic journey includes studies in human geography at the Universities of Trier (Germany) and Utrecht (Netherlands), a PhD in Tourism Management from the University of Kent, and postdoctoral research on experiencescapes and community resilience. His research focuses on resilience-building through leisure experiences, sustainable tourism, and hospitality systems.

Key areas of expertise include community resilience in tourism contexts, economic sustainability of destinations, and the role of experiencescapes in fostering social cohesion. He has collaborated on projects such as JEWELS TOUR (European Jewish heritage tourism) and SASTDes (sustainable tourist destination assessments).

Recent work emphasizes designing tourist experiencescapes to enhance community resilience and belonging, as seen in publications from 2022-2023. Fricke has organized events like the II Business Innovation Week and contributed to media discussions on topics like Airbnb's socio-economic impacts in Breda.

Current projects include Grensloos Park De Groote Heide (collaborative regional planning) and BBK: Brabant Kust de Kempen (regional development initiatives). His work bridges academic research with practical applications in tourism policy and community development.