معرفی
Virginie Maille is a Professor of Marketing at KEDGE Business School and a Visiting Professor at the Beirut School of Business. With over 25 years of experience in academia, she holds a PhD in Management Science from the University of Montpellier and a Habilitation à Diriger des Recherches (HDR) from Paris-Dauphine University.
Her research focuses on consumer behavior, particularly sensory and incongruent information processing, deviant consumer behaviors (e.g., medication non-adherence, excessive consumption), and cross-cultural ethical consumption patterns. Recent work explores the interplay between creativity, consumer ethics, and endemic corruption across cultures, as well as nomophobia and materialism in youth.
Her publications in journals like Journal of Marketing Research and Journal of Business Research highlight trends in sensory marketing, ethical consumption, and behavioral psychology. A book chapter on sensory point-of-sale marketing further underscores her expertise in experiential strategies.
Virginie's teaching spans marketing disciplines, and she has held significant administrative roles in higher education. No scientific awards or student advisement details were found in the provided text.
