Gregorio Fuschillo

Gregorio Fuschillo is an Associate Professor of Marketing at KEDGE Business School, with visiting scholar roles at Nanyang Technological University (Singapore), Syddansk Universitet (Denmark), RMIT (Australia), and Schulich School of Business (Canada). His work intersects consumer culture, branding, and societal impacts of fandoms.

• Research Interests: Consumer culture, fandom studies, morality in the marketplace, branding.
• Recent Publications: Focus on social innovation, ethical consumption, and collective resilience, appearing in Marketing Theory, Journal of Business Ethics, and Organization Studies.