معرفی
Professor Vinh Lu (Lữ Nhật Vinh) is Director of the Research School of Management at the Australian National University (ANU)’s College of Business and Economics. Leading a team of 60 academic and professional staff, he oversees research and education initiatives across disciplines like Marketing, International Business, and Project Management. Previously, he held roles including Associate Dean (Advancement & Engagement) and Director of Employability at the College.
- Ph.D in Marketing (University of Adelaide)
- B.Commerce (Hons), B.Commerce (Marketing & International Business)
- Cert III Government and Dip. Market Research
His research focuses on service delivery, relationship management, and career development, with recent trends exploring AI in service sectors, cultural intelligence during study abroad programs, and crisis management in branding. His work bridges Marketing, Organizational Behavior, and International Business.
Vinh’s accolades include the 2025 Vice-Chancellor's Award for Educational Excellence, 2024 ACT NAIDOC Award, and 2024 Asia-Pacific Triple E Award. He also chairs the 2025 Vice-Chancellor's Education Awards.
He has led university-wide initiatives in employability, global mobility, and externally engaged learning. His grants include funding from Wine Australia and SEARMS Community Housing Aboriginal Corporation. Vinh contributes to journals like the Australasian Marketing Journal and Journal of Service Theory and Practice.
