معرفی
Vincent Xie is an Associate Professor and Director in the Department of Marketing at the University of Massachusetts Boston. His research focuses on how consumer processing abilities and styles shape responses to marketplace information presentation, framing, and manipulation, particularly in digital and AI-mediated environments, with an emphasis on ethical engagement strategies.
- Credential of Readiness (with Honors) in Business Essentials, Harvard Business School (2024)
- Professional Certified Marketer (PCM®) in Digital Marketing, American Marketing Association (2021)
- Executive Certificate in Strategy & Innovation, Massachusetts Institute of Technology (2019)
- Ph.D. in Marketing, University of Oregon (2009)
- M.A. in Communication, Washington State University (2004)
- B.A. in English, Sichuan University (2001)
His work bridges consumer behavior, digital marketing, and marketing ethics, exploring how psychological and behavioral frameworks interact with technological advancements. Key themes include deceptive advertising, privacy expectations, green marketing, and the application of machine learning in analyzing digital music popularity. Recent publications highlight experimental and behavioral research methodologies.
Vincent Xie's 15 most recent articles reflect a trajectory from foundational studies on consumer deception to broader applications of machine learning in digital marketing. Topics span ethical tolerance in marketplace deception, privacy violation dynamics, green advertising tactics, and the psychological underpinnings of consumer responses to numerical precision and regulatory focus.
