Sungsik Park

Sungsik Park serves as an Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina, where he conducts research on consumer behavior in digital marketplaces with emphasis on ethical considerations and behavioral responses to marketing tactics.

His research spans Consumer Behavior, Online Reviews, Pricing Strategies, Marketing Ethics, and Deceptive Practices, utilizing experimental and empirical methodologies to investigate incentivized reviews, manipulative pricing frames, and the critical impact of initial product reviews on consumer perceptions.

Published in premier journals including Management Science and Marketing Science, his work consistently examines trust and transparency in online transactions, with findings featured in major media outlets such as Bloomberg, Fortune, Business Insider, and the Wall Street Journal, highlighting significant real-world implications for consumer protection and ethical marketing practices.