Wen Xie

Wen Xie is a Postdoctoral Research Fellow at the Institute for Experiential AI, Northeastern University. Contact: we.xie@northeastern.edu, 360 Huntington Ave, Boston, MA 02115.

Research Interests: Focuses on digital marketing strategies, consumer behavior analysis, and machine learning applications in advertising. Specializes in visual attention mechanisms (eye-tracking), advertising congruence effects, and diversity in visual marketing communication.

Article Trends: Recent work emphasizes multimodal analysis of ad interruption, social media engagement optimization, and automated detection of skin-tone diversity in marketing content. Leverages big data, machine learning, and empirical studies.

Awards: No awards explicitly listed.

Advising/Grants: No students or grants mentioned in provided texts.

Labs/Teams: Affiliated with Northeastern’s Institute for Experiential AI, focusing on AI-driven marketing solutions.