معرفی
Prof. Vignesh Yoganathan is a Professor of Marketing at Aston University's Aston Business School, part of the College of Business and Social Sciences. His research focuses on AI-driven service innovations, service robots, and sustainable luxury communication. He holds a PhD, MBA, and BA(Hons), and is a Fellow of the Chartered Institute of Marketing and the Higher Education Academy.
Prof. Yoganathan has led digital learning initiatives as Director of Digital Learning and MBA programs at UK universities. His work spans academic leadership, consultancy for public/private sectors, and research on autonomous vehicles, robot service adoption, and CSR communication. He has secured funding from UK/EU sources and published in journals like Journal of Service Research.
- Education: PhD, MBA, BA (Hons)
- Research Themes: AI in Services, Robot Ethics, Sustainable Marketing
- Awards: Chartered Institute of Marketing Fellowship, HEA Fellowship
- Consultancy: Digital strategy for EU/UK organizations
His recent work analyzes societal attitudes toward service robots, autonomous vehicle adoption frameworks, and luxury market sustainability. He emphasizes balancing technological innovation with human-centric service design.
