Billy Sung

Dr Billy Sung is a Professor in the School of Management and Marketing at Curtin University, Australia. He holds a PhD and B.PsySc (Hons I), and serves as a faculty member in the Faculty of Business and Law. His roles include leadership in the Consumer Research Lab, commercial partnerships with Metrix Consulting, and editorial roles at journals like the Journal of Global Fashion Marketing and Australasian Journal of Marketing.

Research focuses on consumer biometrics, neuromarketing, and psychophysiological methodologies applied across marketing, health, and robotics. Key areas include luxury branding, consumer emotions, and biometric testing (eye tracking, facial expression analysis, brainwave studies). Notable awards include the Australian Young Tall Poppy Award and multiple teaching and research excellence awards from Curtin University.

Publications span 2013–2025, emphasizing consumer behavior, marketing innovation, and technology applications. He teaches courses like Digital and Interactive Marketing and collaborates with industry partners (Redbull, Lotterywest, etc.). The Consumer Research Lab’s biometric tools and VR research are highlighted in a TEDx talk.

Grants and collaborations include projects on dementia care technology, fungicide resistance management, and autonomous vehicle adoption. His work bridges academic research with practical industry solutions in health, tourism, and sustainability.