معرفی
Professor Billy Sung is a Visiting Professor of Design and Consumer Psychology at the School of Design and Creative Arts. He holds a PhD in Psychology (Consumer Psychology & Neuromarketing) from the University of Queensland (2016) and a Bachelor of Psychological Science (Class I Honours) from the same university (2011). His research focuses on emotion, psychophysiological methodologies, and their applications across disciplines such as marketing, health, nursing, and robotics. He has published over 80 peer-reviewed journal articles and 20 conference papers, with an h-index of 26. His work on consumer biometrics and neuromarketing has gained international recognition, including a feature in a TEDx talk.
- Education:
- PhD in Psychology, University of Queensland, 2012–2016 (APA scholarship)
- Bachelor of Psychological Science (Class I Honours), University of Queensland, 2008–2011
His research emphasizes interdisciplinary collaboration, integrating behavioral and physiological data to understand consumer and health-related decision-making. Notable areas include biometric applications in marketing and emotional responses in healthcare contexts.
